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BrainMedia Extends Music and Video Content Distribution System to Symbian Smartphones.


BrainMedia Joins Symbian Platinum Program

NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- BrainMedia today announced that it has joined the Symbian Platinum Program to support the growing market for Symbian smartphones by extending its Digital Media Delivery Platform and its Neural Encoding Neural encoding is the way in which information is represented in neurons. Information is encoded into different patterns of action potentials.
Sensory events, such as a light being on or off, can be represented in different ways:
  • With a time code
 Model (NEM) Codec to the Symbian ecosystem. Symbian develops and licenses Symbian OS An open standard operating system for data-enabled mobile phones (smartphones) from Symbian Ltd., London (www.symbian.com). It supports Java, PC synchronization, Bluetooth local wireless access and GPRS packet-switched data. , the market leading operating system operating system (OS)

Software that controls the operation of a computer, directs the input and output of data, keeps track of files, and controls the processing of computer programs.
 for advanced, open, data-enabled smartphones. Licensed by the world's leading mobile phone manufacturers, Symbian OS to date has shipped in over 100 million smartphones to over 250 mobile network operators world wide.

BrainMedia's Linked Distribution Platform streamlines the distribution of high-quality, ultra-low bit-rate encoded music and video to 2.5 and 3G wireless networks and desktops. This modular solution can integrate into existing eCommerce engines and provides the tools necessary to allow mobile subscribers to access their favorite media in a reliable, seamless and user-friendly manner.

Smartphones represent the fastest growing segment within the mobile market, growing at 46.6% year-over-year from Q305 to Q306, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

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 leading market analyst firm IDC. With the firm's forecast of cumulative global shipments of smartphones to pass the one billion mark by 2011, Symbian OS represents the largest commercial smartphone platform opportunity in the market. BrainMedia's unique ability to maximize the efficient use of available mobile bandwidth with their advanced Music Streaming and Download technology ensures a superior user experience by streamlining the delivery of rich-media content over mobile networks.

"With support for open standards Specifications for hardware and software that are developed by a standards organization or a consortium involved in supporting a standard. Available to the public for developing compliant products, open standards imply "open systems;" that an existing component in a system can be replaced  and flexible configuration, Symbian OS is driving the kind of innovation that allows BrainMedia to demonstrate fully the power and value of our Linked Digital Distribution Platform and our NEM Codec on smartphones," said Jim Messer, BrainMedia's President. "By becoming a Symbian Platinum Partner, we can further expand our presence in this thriving market and strengthen our relationships with Symbian smartphone manufacturers, network operators, and leading technology providers."

"The rapid uptake of Symbian smartphones with support for configurable applications and services is fueling consumer demand for rich-media content and compelling mobile data services," said Jerry Panagrossi, vice president, US Operations, Symbian. "Symbian is delighted to partner with BrainMedia, as this demonstrates our joint commitment to bring best-in-class video and music content distribution solutions to the ever-expanding Symbian ecosystem."

Notes to Editors

About the Symbian Platinum Program

The Symbian Platinum Program includes companies that have a technology or strategic position that is key to the success of mobile computing Using a computing device while in transit. Mobile computing implies wireless transmission, but wireless transmission does not necessarily imply mobile computing. Fixed wireless applications use satellites, radio systems and lasers to transmit between permanent objects such as buildings  technology surrounding Symbian OS. As part of the program, Platinum Partners benefit from a range of commercial services, including technical support and joint marketing opportunities as well as privileged access to Symbian OS source code and a dedicated Partner Support team. For more information please see http://www.symbian.com/partner/platinum/platinum.html

About BrainMedia

BrainMedia's expertise lie in its engineering and telecom professionals who are dedicated to revolutionizing digital audio compression Encoding digital audio data to take up less storage space and transmission bandwidth. Audio compression typically uses lossy methods, which eliminate bits that are not restored at the other end. ADPCM and MP3 are examples of audio compression methods. See audio codec and data compression.  and delivery. With offices in Europe, New York and Maryland and representation in Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies.  and China which support its MovnMusic and Music-Hookup projects, BrainMedia offers the industry's highest-quality, fully flexible and most reliable mobile streaming/downloading audio solutions.

BrainMedia's "Linked Mobile Media Distribution Platform" is today's only seamless on-deck and off-deck solution for end-to-end one-stop delivery of music/video via mobile networks. BM's author, server, player and compression technology together ensure a product-rich mobile media experience on the largest installed base of mobile phones currently in the market.

The foundation of the Linked Distribution Platform is BrainMedia's revolutionary Neural Encoding Model[TM] (NEM) codec. The NEM codec is the first audio compression software based on state-of-the-art neurological neurological, neurologic

pertaining to or emanating from the nervous system or from neurology.


neurological assessment
evaluation of the health status of a patient with a nervous system disorder or dysfunction.
 models of hearing, rather than the legacy psychoacoustic model. With BrainMedia's new fully automated encoding See encode.  center located in Washington County Washington County is the name of 30 counties and one parish in the United States of America, all named for George Washington. It is the most common county name in the United States.  Maryland, BrainMedia's NEM codec enables you to create near CD-quality audio content at the lowest bit-rate available for all wireless technologies currently deployed. Each module in the Linked Distribution Platform has been designed to take full advantage of BrainMedia's patented codec.

By ensuring a high level of operational stability and the most efficient bit-rate utilization, the platform establishes the foundation for success and profitability.

www.BrainMediaco.com

About Symbian

Symbian is a software licensing company that develops and licenses Symbian OS, the market leading open operating system for advanced, data-enabled mobile phones, also known as smartphones.

Symbian licenses Symbian OS to the world's leading handset manufacturers and has built close co-operative business relationships with leading companies across the mobile industry. During Q3 2006, 13 million Symbian smartphones were sold worldwide to over 250 major network operators. To date, more than 100 million Symbian smartphones have shipped cumulatively.

Symbian has its headquarters in London, United Kingdom with offices in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Europe (England and Sweden (UIQ Technology The Company
UIQ Technology develops and licenses an open software platform to the world's leading mobile phone manufacturers and supports licensees in the drive towards developing a mass market for open mobile phones.
 AB)), Israel and Asia (India, P.R. China, Korea, and Japan).
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 9, 2007
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