Brain Training and Brain Fitness Revenues Jump on Strong Demand.Healthy US Consumer Demand for Brain Games SEATTLE -- According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a new report by Ambient Surrounding. For example, ambient temperature and humidity are atmospheric conditions that exist at the moment. See ambient lighting. Insight, the US consumer demand for technology-based cognitive fitness products, which include the popular brain games and brain training applications, is growing by a five-year compound annual growth rate (CAGR CAGR See: Compound Annual Growth Rate ) of 32.4%. Annual consumer expenditures on these products will reach $61.1 million in 2009. The report, called "The US Consumer Market for Technology-based Cognitive Learning Products: 2009-2014 Forecast and Analysis," forecasts revenues for four types of cognitive fitness products: cognitive assessments, cognitive and intelligent tutors, mobile brain games, and brain fitness games and applications. "It's all about value and brand now. The cognitive fitness industry has left the early adoption phase and entered the wide adoption phase," comments Sam S. Adkins, Chief Research Officer. "The customer base for brain games is growing fast and new suppliers are entering the market at a rapid pace." A free Executive Overview can be downloaded at: http://www.ambientinsight.com/Reports/CognitiveLearning.aspx Suppliers have successfully created a new market for brain games that appeal to a large and diverse demographic on two ends of the age spectrum: the elderly and young children. The most significant catalyst in the consumer segment is the interest in brain games coming from the aging population. An interesting trend is the emergence of new brain training products designed for children in the 4-7 age range. "This report identifies a range of revenue opportunities for suppliers. For example, a vibrant retail reseller An organization that sells hardware and software to the general public. Resellers purchase products from software publishers and hardware manufacturers. channel has emerged in the last two years," adds CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Tyson Greer. "This distribution channel represents significant revenue opportunities for new suppliers that lack the expertise or capital to develop their own products." The confusion surrounding brain games, brain training, and brain fitness that was prevalent in the early adoption phase of the market has now abated Abated, an ancient technical term applied in masonry and metal work to those portions which are sunk beneath the surface, as in inscriptions where the ground is sunk round the letters so as to leave the letters or ornament in relief. From 1911 Encyclopædia Britannica and customers are relatively savvy buyers. Buyers are now more aware of brands and are better informed about the types of products on the market. The competitive landscape is heating up with new and old suppliers competing for brand, revenue, and market share. "The healthy sales of the products have sparked an increase in private investment," says Adkins. "There was $53.6 million invested in brain fitness companies in 2007 and 2008 with 55% of the funding going to consumer-facing suppliers. Obviously, investors believe these companies will be successful." About Ambient Insight LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control Ambient Insight is an integrity-based market research firm that uses predictive analytics Predictive analytics encompasses a variety of techniques from statistics and data mining that process current and historical data in order to make “predictions” about future events. to identify revenue opportunities for suppliers. Visit us at: http://www.ambientinsight.com |
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