Brain Technologies Rolls Out Advanced `Personal Competitiveness' Tool.

Business Editors

PLANO, Texas--(BUSINESS WIRE)--Oct. 23, 2000

"Book of You" Puts 100 Pages of Accurate, Specialized,

Personalized Performance Fitness Information in Hands of Anyone Who

Takes a Quick Self-appraisal

How do ambitious businesspersons maintain a personal competitive edge when there's so little time to devote to improving themselves? How do small businesses with little or no training budget grow and develop their people? How do large companies continue to build their teams after teambuilding sessions end?

A Texas company is rolling out its answer after four years of extensive research and field-testing worldwide. And that answer is to provide each employee with their own 100-page self-coaching "personal competitiveness" guide, completely customized to show each individual how to make the most of their current performance skills, upgrade to new ones and diminish or avoid the impact of what they do poorly.

"What makes our new tool revolutionary is that it isn't a generic guide," says Dudley Lynch, president of Brain Technologies Corporation and creator of Asset Report: The Book of You(TM). "We literally hand-assemble each 'Book of You,' selecting its insights from a proprietary 12,000-item database of descriptive instructions that covers the gamut of human capabilities and characteristics."

The advice each user receives is specifically targeted at who they are and how they think. "Opening up your 'Book of You' is like sitting in front of several human performance experts and listening to what they've observed, what they think about what they've observed and what they have to suggest to make you more competitive and valuable as a businessperson after watching you for months," he says.

And how does Lynch learn all this about the user of Asset Report?

From an extraordinary one-page, one-side self-appraising inventory that each Asset Report user completes--usually in ten minutes or less.

"I've been constructing ways to help people understand how to tweak their personal competitive skills for maximal effectiveness for almost 30 years," says Lynch.

"In this new era of high-speed change, today's businessperson can never have too much self-knowledge. Because of constraints on money and time in the organization, the solution to that need must be quick, accurate, results-producing and cost-effective. I'm convinced, based on how people are responding, that we've succeeded beyond our most optimistic expectations with Asset Report."

The database that Lynch has spent the past four years writing, field-testing, polishing and perfecting draws on an amalgamation of interpretive models he has created or adapted during his career of studying people performance functions. He says his model looks for tip-offs as to how it should view a person's "inner ecology of self-referential realities and possibilities" as these:

-- "Brain loci." How an individual employs and deploys the brain's abilities to
process information.

-- Values and beliefs indicators. How an individual sorts out the causes and
issues for which he or she will stand tall--or for which they won't stand at
all because the viewpoints are so foreign or objectionable.

-- "Grace under pressure" clues. How an individual reacts toward others in
circumstances when they are strongest, when they are probably wrong or when it
looks like they are right but are going to lose anyway because they lack power,
allies and resources.

-- Philosophical biases. How an individual justifies the expenditure of mental
and emotional energies.

And numerous others.

Lynch says users in field tests from Brunei and the Philippines to British Columbia and Quebec to Norway and The Netherlands, as well as the U.S., are praising Asset Report as a guide to what they are capable of doing with whom and what they are that goes much beyond anything they have ever experienced or expected.

He believes his Asset Report tool is so insightful that he refuses to allow it to be utilized for hiring or other personnel functions.

"Our market is human resource and personal development professionals--or individuals," says Lynch. "And we deliver the report only to the user or someone they have authorized to receive it. This is not an employee-screening or hiring tool. And even though it's based on deep human choice-making and information-arranging principles, it isn't a psychological or a clinical counseling tool. It is designed in every way to be a self-directed, customized 'personal competitiveness' operating guide--instantly valuable to anyone who understands the need to keep upgrading themselves in these highly dynamic business times."

Markets where Lynch is currently aiming Asset Report include:

-- Personal and executive coaches and consultants.

-- Small businesses, especially those with no training department

or activities.

-- Corporate HRD departments seeking effective new tools for

team-building and leadership training.

-- Individuals who want to maximize their self-knowledge and

options for fast-track career advancement.

For more information on how to purchase Asset Report: The Book of You or for information on how to become an Asset Report provider/distributor, call Lynch at 972/612-2626 or e-mail him at [e-mail].