Brain Scanning Technology Reveals the Hidden Thoughts of How Consumers Process Brands, Products & Packaging.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Researchers from UCLA UCLA University of California at Los Angeles UCLA University Center for Learning Assistance (Illinois State University) UCLA University of Carrollton, TX and Lower Addison, TX are using cutting-edge brain-scanning technology (fMRI) to explore how different regions of the brain are activated when thinking about products, media or advertising. For the first time, brands have caught on to this and are applying this technology to gain deep insights in understanding how consumers really process brands, products and packaging. As secret thoughts become revealed, brands can finally understand how consumers truly make their purchase decisions. Dr. Joshua Freedman, Assistant Clinical Professor at the UCLA Semel Institute for Neuroscience and Human Behavior and Co-Founder of FKF FKF Freundeskreis Kirmes und Freizeitparks eV (German amusement park enthusiasts club) FKF Fõvárosi Közterület Fenntartó (Capital Public Place Maintainer, Budapest, Hungary) Applied Research, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control will reveal why leading Fortune 100 Companies are already embracing this new era of market research built on neuroscience. At the PROOF: Market Research & Strategy Development conference, Dr. Freedman will discuss how fMRI displays the brain's reaction to ads, brands, and packaged goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one , and accurately predicts what consumers will buy in the store. Hundreds of market researchers, marketers and designers in the packaging industry will gather to hear how this technology will change the approach to packaging design, marketing campaigns and brands. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion