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Brain Ranger Launches Innovative Information Management Software; Company Introduces New Portal Entry to Combat ``Infosmog''.


Business Editors/High-Tech Writers

ENGLEWOOD, Colo.--(BUSINESS WIRE)--Jan. 26, 2001

Brain Ranger, Inc.:

Management Team Brings 40-Plus Years of Experience in Battling Growing

Problem

Brain Ranger, Inc., a new player in the information management market, today announced the launch of its own Corporate Portal An internal Web site (intranet) that provides proprietary, enterprise-wide information to company employees as well as access to selected public Web sites and vertical-market Web sites (suppliers, vendors, etc.).  product.

The Brain Ranger product provides personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
, secure, browser-based access to the information and applications an organization considers most important to its business.

"Today is an important first step for Brain Ranger," said Wayne Applehans, Brain Ranger president and co-founder. "Our goal is to extend the corporate portal to the next phase of its natural evolution -- becoming the information infrastructure for the enterprise."

The founders of Brain Ranger are the leading experts in the methodologies and enabling technologies for Corporate Portals. Their seminal work A seminal work is a work from which other works grow. The term usually refers to an intellectual or artistic achievement whose ideas and techniques have been adopted or responded to in later works by other people, either in the same field or in the general culture.  in this area has been:
-- Placed into the permanent technology collection of the Smithsonian
Institution at the nomination of Bill Gates

-- Responsible for an 1,800% ROI for a tier-one ERP provider, according to
International Data Corporation

-- Rated the number one intranet technology by Booz-Allen & Hamilton

-- Captured in the Managing Knowledge: A Practical Web-Based Approach (Addison
Wesley 1999), authored by three of the founders of Brain Ranger

-- Commercially endorsed by Kaiser Permanente, the largest nonprofit healthcare
provider in the U.S.


Brain Ranger currently has 25 employees, and is located in 10,000 sq. ft. offices in The Commons. Brain Ranger has completed installation of its portal solution at Kaiser Permanente Kaiser Permanente is an integrated managed care organization, based in Oakland, California, founded in 1945 by industrialist Henry J. Kaiser and physician Sidney R. Garfield.  and has several other implementations of its product under way. The company plans to expand to field offices in major cities in the Western U.S. during the next 24 months. The company's first and second round of financing was provided by iVention Group, an incubator funded by The Sturm Group in Denver, Colorado.

Brain Ranger: Battling Infosmog

Brain Ranger provides expertise in both the management of information and the technology to create, manage, and use that information in a highly personalized and intuitive way. In addition, the Brain Ranger portal provides best-of-breed applications spanning collaboration and content management, while offering a single, unified platform for internal and external Web initiatives.

"Too often, an organization's workers can get lost in a haze of information -- what they need is out there, but it can't be easily identified or accessed," said Applehans. "We call that condition `InfoSmog.'" InfoSmog, Applehans added, suffocates organizations, costing them millions of dollars each year due to:

-- Lost productivity due to information hunting

-- Lack of available knowledge for decision support

-- Long learning curves for new employees

The Brain Ranger solution helps organizations identify, understand, and harness the top 20% of information that drives 80% of business value. The other side of the Brain Ranger solution is the technology and expertise necessary to maximize the use of that information within an organization, using standard desktop technology.

"As part of our product implementation process, we rapidly identify and assess the information that has the greatest impact on a company's bottom line," Applehans said. "We then configure the system to create, capture, and disseminate that information to the right people at the right time."

The Brain Ranger team can prototype a working portal in 24 hours and fully implement a complete solution in 45 business days or less. "Our methodologies help quickly identify, create, and manage high-value content, so your corporate portal will be developed on time and on budget," Applehans said.

An Industry Leading Management Team

The Brain Ranger management team has more than 40 years of experience in helping solve real business communication problems using information technologies. Three of the principals of Brain Ranger authored the top-selling book Managing Knowledge: A Practical Web-Based Approach (Addison Wesley, 1999). Further, this team created the J.D. Edwards (J.D. Edwards & Company, Denver, CO, www.jdedwards.com) A developer of multinational, integrated enterprise software for distribution, finance, human resources, manufacturing and supply chain management.  intra/extranet application, the Knowledge Garden, which has been recognized as best of breed by IDC, META Group, Microsoft, KM World, Knowledge Management Magazine, Forbes magazine, Deloitte & Touche Fast 500, Delphi Group and the Smithsonian Institute.

Wayne Applehans, Chief Executive Officer. Throughout his career, Applehans has consistently leveraged his leadership and communication abilities while pioneering the use of technology to advance strategic corporate goals. He has successfully designed and managed healthcare benefit plans, vendor relationships, and business unit budgets in excess of $40 million. Most recently he managed the eBusiness Strategy Group at J.D. Edwards, where he was responsible for the strategic roadmap and development of all Internet-related projects. Applehans is a graduate of the University of Colorado University of Colorado may refer to:
  • University of Colorado at Boulder (flagship campus)
  • University of Colorado at Colorado Springs
  • University of Colorado at Denver and Health Sciences Center
  • University of Colorado system
 at Boulder. He also is co-author of Managing Knowledge: A Practical Web-Based Approach.

Laurie Fetterolf, Chief Interaction Designer. A 13-year veteran of print, graphic, and advertising design, Fetterolf's expertise is in corporate portal product design and development from a UI and usability perspective. As Chief Interaction Designer, Fetterolf manages the interface design and usability testing Usability testing is a means for measuring how well people can use some human-made object (such as a web page, a computer interface, a document, or a device) for its intended purpose, i.e. usability testing measures the usability of the object.  of the product and provides vision for future version functionality and design. Fetterolf has experience working as Creative Director in both advertising agency and magazine publishing settings. She received a Bachelor of Science Noun 1. Bachelor of Science - a bachelor's degree in science
BS, SB

bachelor's degree, baccalaureate - an academic degree conferred on someone who has successfully completed undergraduate studies
 from the University of Wisconsin at Madison, and is the recipient of many awards, including Ozzie Gold awards and Maggie Awards.

Alden Globe, J.D., Executive Vice President. Globe is a longstanding thought leader in the information economy, helping Fortune 500 companies understand how to leverage corporate information for strategic benefit. A co-author of Managing Knowledge: A Practical Web-Based Approach, Globe is currently at work on a second book on enterprise content management. He is a powerful advocate for organizations that desire an intelligent approach to gaining control of enterprise intellectual capital. Globe has degrees in Philosophy (University of Toronto Research at the University of Toronto has been responsible for the world's first electronic heart pacemaker, artificial larynx, single-lung transplant, nerve transplant, artificial pancreas, chemical laser, G-suit, the first practical electron microscope, the first cloning of T-cells,  and Law Franklin Pierce Law Center This article is about the law school in Concord. For the university in Rindge, see Franklin Pierce University.

The Franklin Pierce Law Center (Pierce Law or FPLC) is a private, nonprofit, American Bar Association-accredited law school located in Concord,
), and recently completed studies at the Harvard Business School Harvard Business School, officially named the Harvard Business School: George F. Baker Foundation, and also known as HBS, is one of the graduate schools of Harvard University. .

Greg Laugero, Ph.D., Executive Vice President, Customer Loyalty. Laugero is the chief designer of delivery, support, and training processes and operations, leveraging his expertise in information design and organizational communications. At J.D. Edwards, he developed a comprehensive, intranet/extranet-based program for collecting and disseminating key product information to 8,000 users worldwide. He holds degrees in business (St. Mary's College of California This article is about College of California. For New College of California, see New College of California.
The College of California was the predecessor of the University of California.
) and English (SUNY SUNY - State University of New York  Stonybrook) and is co-author of Managing Knowledge: A Practical Web-Based Approach.

Ray Wilson Ray Wilson can refer to:
  • Ray Wilson (musician)
  • Ray Wilson (footballer)
  • Ray Wilson (karateka)
  • Ray Wilson (speedway rider)
, Chief Technology Officer. Wilson has consistently set pace with the leading edge of technology during his 11 years of experience in software design, development and project management. At J.D. Edwards, Wilson pioneered the architecture and development for the Knowledge Garden. Previously, he managed development of life-critical embedded software Instructions that permanently reside in a ROM or flash memory chip. Embedded software may be immediately available to the CPU or, for faster execution, may be transferred to RAM first and then executed.  for implantable medical devices at Siemens Pacesetter and Telectronics Pacing Systems, where he was co-inventor of several patented innovative technologies. Wilson received a Bachelor of Science from Columbia Pacific University Columbia Pacific University (CPU) was an unaccredited nontraditional distance learning school in California.[1] It was founded in 1978 by Richard Crews, M.D.[2], a Harvard-trained psychiatrist, and Lester Carr, Ph.D., a former president of Lewis University. .

Alexis dePlanque, Vice President of Marketing. dePlanque has six years of experience providing strategic research, analysis, planning and advisory services advisory services

advisory services provided to the public, in their capacity as owners and managers of animals, are an important part of veterinary science. They may be provided by government bureaux, by commercial companies who deal in pharmaceuticals or animals or animal
 to leading Fortune 500 and Global 2000 firms both domestically and abroad. Prior to joining the Brain Ranger team, dePlanque was Program Director and a noted industry expert with META Group, a leading technology research firm. She is a noted speaker, and has been featured at leading technical conferences including DCI (Display Control Interface) An Intel/Microsoft programming interface for full-motion video and games in Windows. It allowed applications to take advantage of video accelerator features built into the display adapter. , Seybold, Comdex and Internet World. Her technical expertise includes application development, data warehouse/mining, content management/ personalization, corporate portals, and eBusiness strategies. dePlanque earned a Bachelor of Science from Carnegie Mellon University Carnegie Mellon University, at Pittsburgh, Pa.; est. 1967 through the merger of the Carnegie Institute of Technology (founded 1900, opened 1905) and the Mellon Institute of Industrial Research (founded 1913). .

Cary Stronach, Vice President of Sales. Stronach has sixteen years of experience in high-tech sales and management. Prior to joining Brain Ranger, Stronach held sales executive management positions with Blue Band, Inc., TargetSmart, Inc., Tickets.com, Inc. and Experian, Inc. Throughout his career, Stronach has successfully overachieved revenue objectives for North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 and International Sales responsibilities. Sales organizations led by Stronach have closed several hundred million dollars worth of contracts in 32 different countries. He has a Bachelor of Science degree in Business Administration from William Jewell College William Jewell College is a private, four-year liberal arts college of 1,274 undergraduate students located in Liberty, Missouri, U.S. It was founded in 1849 by members of the Missouri Baptist Convention and other civic leaders which included Robert James, a Baptist minister and  with graduate studies at Rockhurst College.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Jan 26, 2001
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