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Brahma will roll out in new U.S. markets.


Brahma, the Brazilian lager imported by InBev U.S.A., is rolling out in several new U.S. markets this month.

InBev said Brahma will be launched in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay.  and Santa Barbara Santa Barbara (săn'tə bär`brə, –bərə), city (1990 pop. 85,571), seat of Santa Barbara co., S Calif., on the Pacific Ocean; inc. 1850. , CA; Miami, Orland and Tampa St. Petersburg, FL and Las Vegas, NV.

The nationwide rollout for the brand is scheduled for later this summer.

The brand, which has been reformulated and repackaged, was reintroduced into the U.S. market with some hoopla hoop·la  
n. Informal
1.
a. Boisterous, jovial commotion or excitement.

b. Extravagant publicity: The new sedan was introduced to the public with much hoopla.

2.
 this spring. It is sold in 12-ounce six and 12-packs.
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Title Annotation:Beverage industry
Publication:Modern Brewery Age
Article Type:Brief Article
Geographic Code:1USA
Date:Jun 20, 2005
Words:87
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