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Brady Corporation and EBSCO Publishing Select Transparent Language's Enterprise Translation Server 4.0.


Business/Technology Editors

COMDEX The former, premier computer trade show in the U.S. Although it grew into an end user event, it was originally created for dealers and distributors (it was the COMputer Dealers EXposition).  Fall 2000

Booth # 1409

LAS VEGAS--(BUSINESS WIRE)--Nov. 13, 2000

Global Businesses License the Enterprise Translation Server 4.0 to

Enable Customer Access to Multilingual Online Content

Transparent Language, a leading developer of language technology for the corporate markets, today announced the licensing of the Enterprise Translation Server(TM) version 4.0 to Brady Corporation Brady Corporation is a US based multi-national company specialising in the manufacture of labels and label printers for use in offices and industry. Company History
Brady was founded in 1914 in Eau Claire, Wisconsin, as W.H. Brady Co.
 and EBSCO Publishing EBSCO Publishing is a company that provides serial content in the form of online bibliographic and full text databases which can be accessed after purchasing a subscription. EBSCO is popular among libraries, schools, and other institutions. .

Brady Corporation (NYSE NYSE

See: New York Stock Exchange
: BRC BRC Black Rock City (Burning Man)
BRC British Retail Consortium
BRC Business Resource Center (Small Business Administration)
BRC Bisexual Resource Center
BRC Black Radical Congress
), a world leader of identification and materials solutions, will use the Enterprise Translation Server 4.0 to translate documents for global distribution.

EBSCO Publishing, one of the world's premier providers of full text reference databases for libraries, will use the Enterprise Translation Server 4.0 to provide customers in Europe, South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere.  and North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  with the option to view content from EBSCOhost(R) in their native languages. EBSCOhost is the company's sophisticated search service that offers access to vast databases of academic and professional journals.

The Enterprise Translation Server 4.0 enables real-time cross-language communication, collaboration and commerce in 25 language directions including Chinese, Japanese, Korean and Russian and the major western European languages. The Enterprise Translation Server 4.0 integrates into the products that comprise Microsoft(R) Office 2000 as well as Microsoft Outlook For the e-mail and news client bundled with certain versions of Microsoft Windows, see .

Microsoft Outlook or Outlook (full name Microsoft Office Outlook
, Lotus Notes Messaging and groupware software from IBM Lotus that was introduced in 1989 for OS/2 and later expanded to Windows, Mac, Unix, NetWare, AS/400 and S/390. Notes provides e-mail, document sharing, workflow, group discussions and calendaring and scheduling. (R), Lotus Sametime(TM) and Lotus Domino(TM) applications. The integration of the Enterprise Translation Server with leading desktop software provides instant language translation of e-mail, Web pages, documents and real-time instant messaging Exchanging text messages in real time between two or more people logged into a particular instant messaging (IM) service. Instant messaging is more interactive than e-mail because messages are sent immediately, whereas e-mail messages can be queued up in a mail server for seconds or .

"With the Internet, international collaboration, communication and commerce becomes possible, if you can just bridge the language differences," said Michael Quinlan Michael Quinlan may refer to:
  • Sir Michael Quinlan, former top official in the British Ministry of Defence.
  • Michael R. Quinlan, former McDonalds CEO.
  • Michael Quinlan, musician.
  • Michael Alan Quinlan Jr., student at Georgia Southern University.
, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Transparent Language. "The integration of the Enterprise Translation Server into a digital network breaks down those language barriers and enables businesses to enter new markets, communicate with customers and employees. Employees have communication tools they can use, work flow speed is increased, human translation costs drop and Web visitors can buy from enterprises that speak their language."

Brady Corporation Enhances Global Communication

Utilizing the Enterprise Translation Server, Brady Corporation will be able to obtain an instantaneous first-pass translation of documents that must be made available to their global customers in their native languages. The first-pass translations will be sent to the local country offices for proofreading Proofreading traditionally means reading a proof copy of a text in order to detect and correct any errors. Modern proofreading often requires reading copy at earlier stages as well.  and editing and then made available on Brady Web sites reaching more than seventy countries.

"Brady selected the Enterprise Translation Server because of its speed, ease of integration into our Lotus Domino Web server and the customized dictionary capabilities," said Steve Hasbrook, Brady's corporate director of e-business. "Language translation supports our goal of ensuring that consistent and timely information reaches all customers in the region, regardless of the language they speak."

EBSCO Publishing Reaches Out to New Markets

EBSCO Publishing provides online access to market-specific databases derived from its library of over 6,300 full-text journals and other reference sources. Most of the journals are in English. With the Enterprise Translation Server integrated into the Web interface of its database, speakers of Spanish, German, Italian, French and Portuguese can now read the articles in their native language.

"From the beginning we had a very clear picture of what we needed from an automated real-time translation product," said Judith Biewener, project manager for EBSCO EBSCO Elton B. Stephens Company  Publishing's multi-language initiative. EBSCO developed the acronym G.L.A.S.S. to represent the five most important search criteria. "We needed a product that offered an option to build customized Glossaries, featured a substantial list of Language pairs, delivered Accurate results quickly (Speed), and most importantly Adv. 1. most importantly - above and beyond all other consideration; "above all, you must be independent"
above all, most especially
 we needed something Server based Refers to hardware or software that runs in the server. Contrast with client based. ."

About the Enterprise Translation Server

With the capability of translating more than 3 million words per hour, the Enterprise Translation Server gives organizations the ability to offer instantaneous on-the-fly translations of e-mail, instant messages, presentations, documents and Web pages to their employees and customers. Since the Enterprise Translation Server resides within a customer's IT infrastructure, the organization determines the levels of security and integration that can be delivered. The powerful dictionary editing tools included with the server allow translation administrators to easily create and update topic-specific dictionaries that can further enhance accuracy.

The Enterprise Translation Server 4.0 supports the following 25 language directions:

Simplified Chinese                    Traditional Chinese
 to/from English                        to/from English
French to/from English                German to/from English
Japanese to/from English              Korean to/from Japanese
Portuguese to/from English            Russian to/from English
Russian to/from French                Russian to/from German
Spanish to/from English               English to Italian
English to Korean                     English to Norwegian


Pricing

The starting price starting price n (COMM) → precio inicial

starting price nprix initial

starting price start n (at auction
 of the Enterprise Translation Server is $25,000. For information about conducting an evaluation, contact Transparent Language.

System Requirements

The Enterprise Translation Server 4.0 runs on a WindowsNT and Windows 2000 server and enables the translation of plain text and document files over a Lotus Notes/Domino environment, a TCP/IP TCP/IP
 in full Transmission Control Protocol/Internet Protocol

Standard Internet communications protocols that allow digital computers to communicate over long distances.
 networking environment, a Microsoft networking environment, Java or HTML HTML
 in full HyperText Markup Language

Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web.
 clients.

About Automated Real-time Translation (ART)

Because of the requirement for speed and relative low cost, automated real-time translation is the only viable solution for real-time cross-language communication, collaboration and commerce on digital networks. Human translators may be more accurate than automated translation but they simply cannot translate quickly enough to meet the needs of high volume, real-time digital communications. When the Enterprise Translation Server is customized to a particular industry or company, the accuracy of translation can be very high.

Automated real-time translation (ART) systems such as the Enterprise Translation Server are based on linguistically sophisticated machine translation technologies. The Enterprise Translation Server is programmed with comprehensive dictionaries and a collection of linguistic rules that translate one language into another without relying on human translators. An ART system interprets the structure of sentences in the source language (the language the user is translating from) and generates a translation based on the rules of the target language (the language the user is translating into). The process involves breaking down complex and varying sentence structures, identifying parts of speech, resolving ambiguities, and synthesizing the information into the components and structure of the new language.

About Transparent Language

A leader in language-learning and translation technologies, Transparent Language, Inc., develops and markets a wide range of technology-driven language solutions to enhance the corporate language learning experience and to enable business communications in today's global market. Transparent Language's language solutions include learning and translation products as well as an online translation service bureau, www.PlusTranslation.com, that offers both automated real-time and human translations to enterprises. Corporations such as Bosch, FAA/DOD, Lotus, Corning Cable Systems, Compaq, NASD NASD

See: National Association of Securities Dealers


NASD

See National Association of Securities Dealers (NASD).
, J&R Music and Computer World, and General Electric use Transparent Language enterprise products and services for language translation, training, and skill development to keep pace with the global marketplace.

For more information, visit Transparent Language's Web site at www.TransparentLanguage.com. For sales information, please call (603) 262-6300 or facsimile (603) 262-6561.

Transparent Language is a registered trademark and Enterprise Translation Server is a trademark of Transparent Language, Inc. EBSCOhost is a registered trademark of EBSCO in the United States. Microsoft Office, Outlook and FrontPage are registered trademarks of Microsoft Corporation in the United States and/or other countries. Lotus and Lotus Notes are registered trademarks, and Notes, Domino and Sametime are trademarks of Lotus Development Corporation (company) Lotus Development Corporation - A software company who produced Lotus 1-2-3, the Symphony spreadsheet and Lotus Notes for the IBM PC.

Disliked by the League for Programming Freedom on account of their lawsuits.

Quarterly sales $224M, profits $10M (Aug 1994).
. All other trademarks are properties of their respective owners. All rights reserved. Specifications are subject to change without notice. Transparent Language is not responsible for inadvertent errors. 11/00
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Nov 13, 2000
Words:1227
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