Brady Corporation Selects FullTilt Solutions' I-Accel Product Information Management Solution to Streamline E-Catalog Production & Distribution.

Business Editors/Hi-Tech Writers

KING OF PRUSSIA, Pa.--(BUSINESS WIRE)--Sept. 5, 2001

Ease-of-Use, Data Quality, Export Functionality

and Full Web Enablement Key to Selection

FullTilt Solutions (fulltilt.com), a leader in custom software development and integration services, and a premier software product vendor for enterprises seeking to exploit the Internet to improve their competitive position, today announced that Brady Corporation, a world leader in identification solutions, has chosen FullTilt's I-Accel(TM) Product Information Management (i-accel.com) solution to manage its global e-catalog production and distribution process.

By using I-Accel, Brady expects to significantly streamline their product information management process, resulting in reduced costs and rapid deployment of rich, accurate, and up-to-date custom catalogs that will deliver a competitive advantage.

Brady Corporation is a World leader in identification, safety, and material solutions with products ranging from high-performance labels, signs and tapes to software, printers and data-collection systems. They currently work with over 3,000 distributors that market their products around the world, and Brady expects that number to continue to grow.

I-Accel will be interoperating with IBM's Net.Commerce software, enabling Brady to offer a comprehensive e-commerce service to their customers and partners. Brady will leverage I-Accel's automation, syndication and collaborative capabilities to create and distribute customized catalogs to meet the unique requirements of their customers and channel partners.

In addition, I-Accel's exception-based processing and flexible taxonomy management gives Brady the control and assurance to deliver superior product information, significantly reducing the costs and time associated with creating, managing, and distributing product information.

"Given Brady's product offering of 150,000 SKUs, creating and updating e-catalogs is currently a very resource intensive effort. We needed a solution that would deliver a high level of stability, flexibility, and quality," explains Wendy Schenk, Brady's e-business development manager. "We have been evaluating many commercial product information management solutions, and after a rigorous evaluation process, we selected I-Accel. I-Accel's intuitive interface, quality control, and workflow in conjunction with it being fully web-enabled provides us with the stability and control that is essential to compete in today's environment. We now have the capability to provide our product information to our distributors in the format they desire, with just the push of a button. Another benefit we saw in using I-Accel was the ability for the product information to be maintained by anyone at any location around the world, without compromising security."

"Brady Corporation is a forward thinking company that recognizes that the efficient communication of rich product information is critical to surpass their competition and exceed their customers' expectations," says FullTilt President, Robert Moyer. "They are intelligently transforming their product information into a valuable asset which will enable them to save time and money."

According to Schenk, manually keying in product information is a costly and error-prone process. Lack of accurate and descriptive product information can result in an increased number of customer service calls from frustrated and confused customers that do not have the right information to make knowledgeable purchasing decisions.

I-Accel's rigorous workflow and data validation features enable Brady to prevent errors at the source of data capture, thereby optimizing data quality and maximizing productivity.

I-Accel's flexible and scalable architecture will allow Brady to easily aggregate product information from multiple sources, regardless of the format or source. Product information can then be output in virtually any format to support major e-procurement and e-commerce systems. Brady can export entire catalogs, subsets of catalogs, or incremental updates based upon individual customer needs.

About Brady Corporation

Brady Corporation is an international manufacturer and marketer of complete identification solutions, with products including labels, software, printing systems, label-application and data-collection systems, signs, safety devices and specialty materials for manufacturing, electrical, electronic, telecommunications and a variety of other markets.

Founded in 1914, Brady is headquartered in Milwaukee and employs more than 3,100 people in operations in the United States, Europe, Asia/Pacific, Latin America and Canada. Brady's fiscal 2000 sales were approximately $541 million. More information is available at www.bradycorp.com.

About FullTilt Solutions

FullTilt Solutions is a leader in custom software development and integration services and a premier software product vendor for enterprises seeking to exploit the Internet and improve their competitive positions. FullTilt excels in designing, building, and implementing datacentric solutions that focus on large-scale, complex, transaction intensive challenges.

Through its world-class Intelligent Acceleration(TM) methodology and real-world expertise and experience, FullTilt's partnering teams of business experts and technologists leverage clients' existing IT assets and empower them with emerging Internet technologies, commercial software products and custom software applications. Our solutions unleash the power of enterprise data.

Founded in 1987, FullTilt is headquartered in Philadelphia with offices in New York, Pittsburgh, Chicago and Atlanta. For more information on FullTilt, its services, and the I-Accel(TM) product, visit www.fulltilt.com.

Editor's Note: FullTilt Solutions is headquartered in King of Prussia, PA and has branch locations in Atlanta, Chicago, New York, Philadelphia, and Pittsburgh.