Brady Corporation Relies on ForeSee Results for Online Customer Satisfaction Measurement.Business Editors ANN ARBOR, Mich.--(BUSINESS WIRE)--March 14, 2003 Brady Corporation (NYSE NYSE See: New York Stock Exchange :BRC BRC Black Rock City (Burning Man) BRC British Retail Consortium BRC Business Resource Center (Small Business Administration) BRC Bisexual Resource Center BRC Black Radical Congress ) has announced that they will be working with online customer satisfaction management firm ForeSee Results as part of their ongoing focus on increasing online operations by providing the best customer experience. Brady Corporation is an international manufacturer and marketer of high-performance labels and industrial safety products. Brad Martell, Brady's Group E-Business Director, says that Brady chose ForeSee Results because of its unparalleled ability to provide precise, actionable insight on web customer satisfaction. Going beyond clickstream analysis, ForeSee Results is able to predict how satisfaction levels with various website elements will impact future behaviors such as the likelihood to purchase again or return to the site. "We looked at a number of online technologies, and what appealed to me about the ForeSee Results technology was its ability to give us actionable, quantifiable information," said Martell. "Rather than having an internal conversation about what our customers need and how our website can best meet those needs, ForeSee Results helps us collect, review, quantify, and qualify customer feedback and input. Other tools haven't been able to offer us this kind of functionality or objectivity." By employing a methodology used at the University of Michigan (body, education) University of Michigan - A large cosmopolitan university in the Midwest USA. Over 50000 students are enrolled at the University of Michigan's three campuses. The students come from 50 states and over 100 foreign countries. for the American Customer Satisfaction Index The American Customer Satisfaction Index (ACSI) is a leading indicator of consumer behavior, measuring the satisfaction of consumers across the U.S. economy. The ACSI interviews approximately 80,000 Americans annually and asks about their satisfaction with the goods and , ForeSee Results captures statistically reliable data that is able to predict the behaviors and satisfaction levels that will result from changes and enhancements to an e-business or informational website. "Brady has made a tremendous commitment to listening to their customers as their business has gotten more and more web-focused," said ForeSee Results CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and online customer satisfaction expert Larry Freed. "They see how important it is to understand how a website can influence future customer behaviors, and we're looking forward to working with them to help them best serve their customers." About ForeSee Results ForeSee Results is the market leader in online customer satisfaction management and specializes in converting satisfaction data into user-driven web development strategies. Using the methodology of the University of Michigan's American Customer Satisfaction Index (ACSI ACSI Association of Christian Schools International ACSI American Customer Satisfaction Index ACSI Association Canadienne des Sciences de l'Information (French) ACSI American Communications Services, Inc. ), ForeSee Results has developed a model that scientifically quantifies the elements that drive online customer satisfaction and predicts future behaviors like likelihood to purchase, return to the site, or recommend the site to a friend. ForeSee Results, a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. co-founded by Compuware Corporation and CFI CFI abbr. cost, freight, and insurance Group, is located in Ann Arbor, Michigan  “Ann Arbor” redirects here. For other uses, see Ann Arbor (disambiguation). Ann Arbor is a city in the U.S. state of Michigan and the county seat of Washtenaw County. and can also be found on the web at www.foreseeresults.com. About Brady Brady Corporation is an international manufacturer and marketer of identification, safety, graphics and coated material products for telecommunication, electrical, electronic, manufacturing and other markets. It markets more than 50,000 products including high-performance labels, software, printing systems, label-application and data-collection systems, signs, precision die-cut materials and specialty tapes. Founded in 1914, Brady employs about 3,000 people and has operations in the United States, Europe, Asia/Pacific, Latin America and Canada. It had sales of $517 million in fiscal year 2002. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion