Brady Corporation Increases Quarterly Dividend to Shareholders by 18 Percent.

MILWAUKEE -- Brady Corporation's (NYSE:BRC) Board of Directors has announced an increase in its quarterly dividend to shareholders of the company's Class A Common Stock, from $0.11 to $0.13 per share. The dividend will be paid on October 31, 2005, to shareholders of record at the close of business on October 10, 2005. This dividend represents an increase of 18 percent and is the 20th consecutive annual increase in dividends since the company went public in 1984.

"The entire Brady team is committed to providing value and a strong return on investment to our shareholders, and our continued focus on growing both the top and bottom lines has made this larger-than-usual dividend increase possible," said Frank Jaehnert, Brady president and chief executive officer.

The company plans to release its fiscal 2005 results on September 14.

Brady Corporation is an international manufacturer and marketer of complete identification solutions and specialty materials that help customers increase safety, security, productivity and performance. Its products include high-performance labels and signs, printing systems and software, label-application and data-collection systems, safety devices and precision die-cut materials. Founded in 1914, the company is the provider of choice to more than 300,000 customers in electronics, telecommunications, manufacturing, electrical, construction, education and a variety of other industries. Brady is headquartered in Milwaukee and employs more than 4,500 people in operations in the United States, Europe, Asia/Pacific, Latin America and Canada.

More information is available on the Internet at www.bradycorp.com.

This news release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Acts of 1995 - that is, statements related to future, not past events. In this context forward-looking statements often address our expected future business and financial performance, and often contain certain words such as "expect", "anticipate", "intend", "plan", "believe", "seek", "will", or "may". Forward-looking statements by their nature address matters that are, to different degrees uncertain. For us, uncertainties arise from future financial performance of major markets we serve which include, without limitation, telecommunications, manufacturing, electrical, construction, laboratory, education, governmental, public utility, computer, transportation; future integration of and performance of acquired businesses; fluctuations in currency rates versus the US dollar; technology changes; interruptions to sources of supply; business interruptions due to implementing business systems; and numerous other matters of national, regional and global scale, including those of a political, economic, business, competitive and regulatory nature and those identified in reports we file with the SEC. These uncertainties may cause our actual future results to be materially different than those expressed in our forward-looking statements. We do not undertake to update our forward-looking statements.