Brady Corporation Acquires Prinzing Enterprises, Inc., a Leading Manufacturer of Lockout/Tagout Safety Products.

Business Editors

MILWAUKEE--(BUSINESS WIRE)--Nov. 4, 2003

Brady Corporation (NYSE:BRC), a world leader in safety and facility identification solutions announced that it has acquired Prinzing Enterprises, Inc., based in Warrenville, Ill. Prinzing is a leading manufacturer of lockout/tagout products, signs and other safety devices. Terms of the transaction were not disclosed. Founded in 1985, Prinzing had sales of $7.0 million in 2002.

Lockout/tagout (LOTO) products help keep employees and contractors safe by preventing accidental or unauthorized operation of electrical breakers, equipment and valves. The products also prevent and warn against unauthorized access to controlled areas within and around a facility. The use of LOTO is widely recognized as good safety practice and is often required by the Occupational Safety and Health Administration (OSHA).

"The acquisition of Prinzing strengthens Brady's position as the leader in the LOTO market, and expands our line of products for distributors and customers looking to protect their employees and comply with OSHA regulations," said Matt Williamson, Vice President Brady Americas.

Brady Corporation is an international manufacturer and marketer of complete identification solutions and specialty materials, with products including safety devices, labels, software, printing systems, label-application and data-collection systems, signs and precision die-cut materials for manufacturing, electrical, electronic, telecommunications and a variety of other markets. Founded in 1914, Brady is headquartered in Milwaukee and employs more than 3,000 people in operations in the United States, Europe, Asia/Pacific, Latin America and Canada. Brady's fiscal 2003 sales were approximately $555 million. More information is available on the Internet at www.bradycorp.com.

This news release contains forward-looking information, as defined in the Private Securities Litigation Reform Act of 1995. Forward-looking information in this release involves risks and uncertainties, including, but not limited to, domestic and international economic conditions and growth rates; fluctuations in currency exchange rates for international currencies versus the U.S. dollar; the successful implementation of a new enterprise-resource-planning system; the ability of the company to acquire, integrate and achieve anticipated synergies from new businesses; the ability of the company to adjust its cost structure to changes in levels of sales and product mix in a timely manner; variations in the economic or political conditions in the countries in which the company does business; technology changes; and the continued availability of sources of supply. Brady cautions that forward-looking statements are not guarantees, since there are inherent difficulties in predicting future results, and that actual results could differ materially from those expressed or implied in forward-looking statements.