Brady Campaign to Prevent Gun Violence Expands Use of Convio with Online Grassroots Mobilization Project Pegged to Presidential Inauguration.AUSTIN, Texas -- Leading Gun Control Group Leverages Supporters to Recruit New Constituents to Advocate and Donate; Early Response Rates Comparable to Dean Campaign The Brady Campaign The Brady Campaign or The Brady Campaign to Prevent Gun Violence or The Brady Campaign united with the Million Mom March was founded in 1974 as The National Council to Control Handguns (NCCH) by Dr. Mark Borinsky, a victim of gun violence. to Prevent Gun Violence United with the Million Mom March The Million Mom March had its roots in August 1999, when Donna Dees-Thomases, a New Jersey mom with a public relations background and political connections, was horrified that a gunman shot at children in Granada Hills, California. , the nation's leading gun violence prevention organization, is pegging to this week's Presidential inauguration INAUGURATION. This word was applied by the Romans to the ceremony of dedicating some temple, or raising some man to the priesthood, after the augurs had been consulted. It was afterwards applied to the installation (q.v. to accelerate its already successful, 18-month-old online advocacy program. The new project, launched 11 days ago and utilizing some of the same Convio Internet tools used by former presidential hopeful Howard Dean Howard Brush Dean III (born November 17, 1948) is an American politician and physician from the U.S. state of Vermont, and currently the chairman of the Democratic National Committee, the central organ of the Democratic Party at the national level. , is generating response rates comparable to the first days of the former Vermont governor's record-smashing online campaign. Convio is the leading provider of software and services to help nonprofits use the Internet strategically to build strong relationships with constituents for driving fundraising, advocacy and other forms of support. Since it began using Convio in October 2003, the Brady Campaign United with the Million Mom March has been able to increase its online constituency nearly seven-fold to more than 200,000 people; the organization also waged an online advocacy campaign that prompted the U.S. Senate to vote down proposed legislation that would have shielded gun manufacturers and dealers from being sued. The latest Brady Campaign/Million Mom March project, called "E-Raiser" (http://www.stopthenra.com/site/TR?fr_id=1060&pg=entry), enables supporters -- people who have already donated, signed petitions or registered to receive email communications -- to use the Internet for recruiting more people to get involved with the organization and its cause. Supporters now can easily create personal Internet pages to: voice their opinions on gun violence prevention issues and the upcoming inauguration of President Bush; educate friends and relatives about gun violence; solicit donations for the organization; and invite others to set up their own personal pages for the same objectives. Innovative Use of Peer-to-Peer Marketing Known as online peer-to-peer marketing, this technique often is used by nonprofit groups -- particularly those that fight diseases -- to drive fundraising for and participation in offline events such as runs, walks and bicycle races. In a move that broke new ground, the Dean for America presidential campaign used Convio's peer-to-peer tools to organize "house parties," or physical gatherings of constituents in supporters' homes, to discuss campaign issues and also fundraise fund·raise or fund-raise also fund raise intr.v. fund·raised, fund·rais·ing, fund·rais·es To engage in fundraising. Verb 1. . The Dean house parties were an important part of the organization's overall campaign which mobilized more than 650,000 constituents and raised more than $20 million in less than one year. The Brady Campaign/Million Mom March's use of Convio's peer-to-peer marketing tools is believed to be the first successful use of online peer-to-peer marketing that is not associated with a physical event or political campaign. Response rates so far for the program -- less than two weeks old -- have been strong: --More than 160 people have created personal pages and are conducting their own online advocacy and fundraising campaigns targeting new constituents. --Nearly 20 percent of existing supporters who have created their own Web pages and are targeting their personal contacts have recruited at least one donor. --Online donations currently total $7,000-plus, with more than half the gifts coming from first-time online donors responding to solicitations from existing donors. --Forty-four percent of donors are sending a message to President Bush expressing their views on gun control issues. "This is a new and very efficient way to empower Americans to become public policy activists," said Hannah Wenzel, the E-Raiser project director at the Brady Campaign to Prevent Gun Violence United with the Million Mom March. "We launched this program just days ago and it's already motivated a lot of people to participate -- many existing supporters are getting more involved and, as a result, they are helping to pull in new constituents, spread our message and raise thousands of dollars." The Brady Campaign and Million Mom March plan to continue the E-Raiser program after the inauguration to mobilize its growing constituency for another looming looming: see mirage. legislative battle. As early as next month, Congress is expected to reconsider legislation granting unprecedented immunity from civil liability to gun makers and gun dealers. The legislation was narrowly defeated last year in the wake of the Brady Campaign/Million Mom March's online advocacy campaign against it. "The Brady Campaign to Prevent Gun Violence United with the Million Mom March is a great example of an organization that is using the Internet strategically and in a sustained manner to develop a strong and loyal base of supporters," said Gene Austin, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Convio. "Now that it has built a substantial online constituency of several hundred thousands, the Brady Campaign/Million Mom March is savvy to incorporate Convio's TeamRaiser(TM). This allows an organization to take advantage of its most valuable assets -- its supporters -- by empowering them to reach out and personally appeal to people they know." For more information on Convio TeamRaiser Center, please visit http://www.convio.com/site/PageServer?pagename=prod_teamraiser_center. About Brady Campaign United with the Million Mom March The Brady Campaign to Prevent Gun Violence United with the Million Mom March is the nation's largest national, non-partisan, chapter-based grassroots organization leading the fight to prevent gun violence. The organization is dedicated to creating an America free from gun violence, where all Americans are safe at home, at school, at work and in their communities. For more information, please visit www.bradycampaign.org and www.stopthenra.com. About Convio Convio is the leading provider of software and services to help nonprofits use the Internet strategically to build strong relationships with constituents for driving fundraising, advocacy and other forms of support. Convio has online solutions for fundraising and membership, advocacy, special events, volunteer fundraising, Web site management and email communications. All solutions include the Constituent360(TM) platform, a sophisticated, online marketing database that centralizes constituent data and integrates with offline database. In addition to The Brady Campaign to Prevent Gun Violence United with the Million Mom March, Convio works with other leading advocacy organizations, among them, The Ocean Conservancy, American Society for the Prevention of Cruelty to Animals American Society for the Prevention of Cruelty to Animals (A.S.P.C.A.), chartered in 1866 in New York by Henry Bergh to shelter homeless animals, to assist farmers in caring for their livestock, and to cooperate with law enforcement agencies in the prosecution of , Chesapeake Bay Foundation The Chesapeake Bay Foundation The Chesapeake Bay Foundation (CBF), the United States' largest regional conservation organization, is dedicated to the restoration and protection of the Chesapeake Bay and its tributary rivers. and Mothers Against Drunk Driving Mothers Against Drunk Driving (MADD) is a nonprofit organization with more than 600 chapters nationwide. MADD seeks to find effective solutions to the problems of drunk driving and underage drinking, while also supporting those persons whose relatives and friends have been killed by drunk . Convio's clients also include American Diabetes Association The American Diabetes Association, or the ADA, is an American health organization providing diabetes research, information and advocacy. Founded in 1940, the American Diabetes Association conducts programs in all 50 states and the District of Columbia, reaching hundreds of , AVON Foundation, Carnegie Museums of Pittsburgh
KCET Kamaraj College of Engineering and Technology Community Television of Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, , National Trust For Historic Preservation Historic preservation is the act of maintaining and repairing existing historic materials and the retention of a property's form as it has evolved over time. When considering the United States Department of Interior's interpretation: "Preservation calls for the existing form, and The Susan G. Komen Breast Cancer Foundation. For more information, please visit www.convio.com. |
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