Brady, Hunsicker and Isaacson Join the ActiveNames Advisory Board; Trio of Experts to Lend Insight to The Email Change of Address Service.

Business Editors

NEW YORK--(BUSINESS WIRE)--Nov. 8, 2000

ActiveNames, the permission-based email change of address(TM) service for the Internet, announced today that three industry leaders are joining its newly-formed advisory board to help the company continue serving the needs of businesses and consumers in the evolving email and direct marketing industries.

Regina "Reggie" Brady, Vice President of Partners & Strategic Development at FloNetwork Inc., John Hunsicker, COO at Fingerhut E-commerce and Ben Isaacson, Executive Director of Association for Interactive Media will lend their foresight on future developments of the email and direct marketing industries to ActiveNames, as it continues to build its email change of address service.

"ActiveNames wanted to have one leader from each of the three main industry segments: the marketing trade associations, email service bureaus and online retailing companies. These three individuals not only are extremely successful in their fields, but also have the perceptiveness to read the signs of future changes in the industry," said Nimo Steinbock, CEO of ActiveNames. "ActiveNames is poised to make a huge difference to direct marketers and consumers wishing to keep their email addresses up-to-date, and we want to make sure we're responsive to all prospective changes in the marketplace and that we can continue to offer the highest quality service."

The advisory board will consult regularly with ActiveNames, to develop a strong, ongoing relationship in order to counsel the company effectively in every aspect of the emerging industry and its role as a market forerunner.

"I'm honored that ActiveNames views my work in interactive marketing and other areas of the Internet industry as so exemplary that they want me on their advisory board," said Brady, who has developed interactive marketing business for FloNetwork, Acxiom/Direct Media and many high-profile companies. "I think that Ben Isaacson, John Hunsicker and myself will form a complementary group that can offer a worthy service such as ActiveNames valuable ideas for its future growth."

A respected industry leader, Brady edited Cybermarketing: Your Interactive Marketing Consultant (NTC Publishing), and serves as a member of DMA's Ethics Policy Committee and on the Board of Trustees of the Internet Alliance.

Industry pioneer and co-founder of the Association for Interactive Media, Isaacson serves as executive director of AIM, where he provides members with the needed information, programs and partnership opportunities to make their online business succeed. Since 1996, Isaacson has covered the landscape of the Internet through all aspects of its business and political development. In 1998, he was critical in helping AIM become added as an independent subsidiary of the Direct Marketing Association, resulting in AIM becoming the largest organization in the world dedicated to maximizing the presence of companies both online and offline.

John Hunsicker is an industry leader who has incorporated his traditional brick and mortar experience into the online world. In his current capacity at Fingerhut, Hunsicker is responsible for leading the e-commerce division through a period of intense growth and in the past has worked on the division's partnership marketing, affinity marketing, list rental business and in its risk management function. Prior to joining Fingerhut, he worked in the areas of improving sales, operations and costs for companies including: IDEXX Laboratories, Inc., Coca-Cola Nestle Refreshment Co., American Express International, Inc. and American Express Travel Related Services, Inc.

About ActiveNames.com

ActiveNames (http://www.activenames.com) is the permission-based email change of address(TM) service for the Internet. The ActiveNames CLEANUP service provides businesses with customer email address updates, entirely with their customers' permission. The service requires no technology or software integration at the business level. Taking the U.S.P.S. National Change of Address (NCOA) concept online and applying it to email, ActiveNames utilizes the power of the Internet to provide consumers with the ability to control which companies and individuals get their new email address. ActiveNames offers consumers a small downloadable email plug-in to keep friends, family and business contacts in touch regardless of ever-changing email addresses. The email plug-in gives consumers privacy control over who gets access to their new email address. ActiveNames is a privately-held company based in New York City with research and development operations in Tel Aviv, Israel.