Bradmark Redefines Software Pricing; Enterprise Software Agreement Provides Genuine Alternative to the Way Other Companies License Software.

Business Editors/High-Tech Writers

HOUSTON--(BUSINESS WIRE)--Jan. 22, 2004

Bradmark Technologies Inc., an established provider of enterprise monitoring and database administration tools, today announced "The Great Escape" -- a program that will revolutionize the way software is licensed and priced.

"Many companies in the industry are notorious for quoting list prices and then quickly reverting to outrageous discount schedules that run up to 50% or more off list," said Brad Tashenberg, CEO of Bradmark. "They announce new licensing options that claim to move away from past practices but result in new license fees and continually increasing annual maintenance charges. They make it sound like they're giving customers a good deal and then shock them with license reconciliation fees."

Bradmark's Enterprise Software Agreement (ESA) will help companies plan their software budgets without being surprised when new version releases and upgrades result in unexpected new license fees. The ESA provides Bradmark customers with a single enterprise-wide agreement for all licenses rather than a pricing schedule based on servers, seats or CPUs. The ESA provides fixed maintenance schedules with pre-agreed terms and no annual license reconciliation.

"This is our most aggressive move yet," continued Tashenberg, "With this program we hope to offer a better alternative while providing superior software and service to our customers at a significant savings."

With more than 22 years in the software industry, Bradmark delivers monitoring and administration tools for Oracle, Sybase, DB2 UDB, Microsoft SQL Server, Unix and Linux. Additionally, they have specialized tools for Lucent QIP networks and Sybase Replication Server environments. Their products are installed around the world, including 200 of the Global Fortune 1000. Bradmark has installations at two of the world's top five motor car companies, federal and local government, several of the nation's largest airlines, media companies, major banks and financial institutions, oil and gas companies, medical institutions, outsourcers and many others.

About Bradmark Technologies Inc.

Founded in 1981, privately held Bradmark Technologies Inc. develops, markets, sells and supports data management solutions that provide anytime-anywhere access to managing database, application and operating system components. Bradmark's innovative product suites detect and prevent problems before they adversely affect productivity, ensuring that IT environments are up and operating at peak performance. Headquartered in Houston, Bradmark has offices in San Jose, Calif., Seattle, London, Munich and The Netherlands. Additionally, Bradmark reaches global audiences through a network of Channel Partners and International Distributors. For additional information, visit www.bradmark.com.