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Bradman moves to Aspall rival Westons.

Aspall MD Geoff Bradman has left the company after six years to join Herefordshire rival Westons Cider.

Bradman joins next week as head of sales, responsible for driving the UK business, which has seen its turnover double in the past five years to more than [pounds sterling]42m.

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At Aspall, partner Henry Chevallier Guild will helm marketing and Des Smith will run the sales team and commercial strategy implementation until a replacement is appointed.

Before Aspall, Bradman held senior sales and marketing roles at Holsten UK, First Drinks Brands and HP Bulmer. Westons plans to boost its marketing investment this year by over a third.

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Title Annotation:people news; appointment of Geoff Bradman
Publication:Grocer
Article Type:Brief article
Date:Mar 24, 2012
Words:107
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