Bradlees Launches New 'Silver Circle' Program for Seniors; 'Silver Circle' Program Features Two Discount Days, Free Coffee Service, Exclusive Coupons.Business/Technology Editors BRAINTREE Braintree, town and district, England Braintree, town (1991 pop. 30,975) and district, Essex, E England, between the Pant (Blackwater) and Brain river valleys. It has textile, plastic, and metal-product industries. , Mass.--(BUSINESS WIRE)--April 27, 2000 Bradlees Bradlees was a chain of discount department stores which operated primarily in the Northeastern United States. The chain went bankrupt in 2000 and all of its stores were closed by March 2001. , Inc. (NASDAQ-BRAD) has launched a new "Silver Circle" program designed to increase market share among senior citizen customers by offering seniors even more reasons to shop at Bradlees stores. The program continues the additional 10% discount on all store merchandise on Tuesdays and Wednesdays and features even more benefits for senior customers. Among the new benefits on the discount days are: --Free coffee --Discount on delivery and assembly on selected items --Carry-out service --10% discount at the snack bar --Store greeter to facilitate the benefits of the program Anyone age 62 or older is eligible to be a Silver Circle member. Upon enrolling, senior customers also receive coupons COUPONS. Those parts of a commercial instrument which are. to be cut, and which are evidence of something connected with the contract mentioned in the instrument. They are generally attached to certificates of loan, where the interest is payable at particular periods, and, when the entitling them to additional savings. The Silver Circle card they will receive identifies them as a program member and speeds checkout and processing of delivery and assembly. "The new Silver Circle program significantly improves on what was already an attractive offering to our senior customers," said Peter Thorner Thorner is a village near Wetherby, West Yorkshire, England. It is situated not far away from the A1, A58 and A64 main roads. It is 8 miles (13 km) north-east of Leeds city centre and 7 miles (11 km) to the south-west of Wetherby. , Bradlees Chairman and Chief Executive Officer. "Senior citizens represent an extremely important customer segment for us, and Silver Circle clearly communicates to seniors that Bradlees cares about them and will go to great lengths to serve them well." Bradlees is unique among its competition in offering two senior discount days each week, rather than just one. Bradlees is a leading regional discount retailer with 104 stores in seven Northeastern states and 1999 sales of $1.5 billion. Bradlees offers an assortment assortment /as·sort·ment/ (ah-sort´ment) the random distribution of nonhomologous chromosomes to daughter cells in metaphase of the first meiotic division. as·sort·ment n. of merchandise focused on basic and casual apparel, basic and fashion items for the home, and commodity and convenience products. General information about Bradlees, including corporate background and press releases, is available on the internet at http://www.bradlees.com. To find the nearest store location call toll-free 1-877-272-3533 or visit the web site. Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. Statement: this press release may contain forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. as defined in the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Any such statements are subject to important factors which could cause the Company's actual results to differ from those anticipated by the forward-looking statements. These factors are referenced in the Company's latest Form 10K and in other SEC filings. |
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