Brad Connard Joins Quaero, LLC; Opens Atlanta Office.Business Editors NOTE TO MEDIA: Photo is available in a Smart News Release(TM) on Business Wire's Home Page at www.businesswire.com CHARLOTTE, N.C.--(BUSINESS WIRE)--March 13, 2000 Quaero, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control , a marketing services company specializing in customer relationship management for e-commerce and traditional businesses, has signed on Brad Connard as Executive Vice President in charge of business development and client relations, Atlanta. Brad comes to Quaero from Equifax Knowledge Engineering, where he was in charge of Marketing and Risk Management Solutions, leading the U.S. and Latin American consulting team responsible for customer relationship management, database marketing and risk management solutions for clients in the credit card, consumer lending Consumer lending or consumer loans refers to any type of loan product that is not a mortgage; such as a car, boat, manufactured home, home equity loan, home equity line of credit, signature loan, signature line of credit, recreational vehicle, or Certificate of Deposit loans. , retail, tele-communications and utilities industries. "Brad's extensive experience, strategic ingenuity and analytic perception, strengthen Quaero's position as a leader in the emerging customer relationship management discipline," said founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Naras Eechambadi. "His unique perspective from building business development teams in a variety of working environments demonstrates our commitment to working with clients on the practical as well as the strategic challenges of implementation." Prior to Equifax, Brad oversaw strategy development, product innovation, customer loyalty, marketing programs and credit center transformation initiatives for the Small Business customer segment of Signet Bank, a regional financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. company serving Virginia, Maryland and the District of Columbia District of Columbia, federal district (2000 pop. 572,059, a 5.7% decrease in population since the 1990 census), 69 sq mi (179 sq km), on the east bank of the Potomac River, coextensive with the city of Washington, D.C. (the capital of the United States). . Prior to Signet Bank, Brad was a Senior Manager at Pricewaterhouse Coopers where he led business strategy, business process design and cost accounting initiatives for Fortune 500 clients in the financial services, pharmaceutical and chemical industries. Rapidly growing Charlotte-based Quaero is establishing a presence in Atlanta to better serve the city's concentration of high tech firms, start-ups, and business headquarters while taking advantage of skilled resources and alliance partners (such as E.piphany and SAS (1) (SAS Institute Inc., Cary, NC, www.sas.com) A software company that specializes in data warehousing and decision support software based on the SAS System. Founded in 1976, SAS is one of the world's largest privately held software companies. See SAS System. ) located in the area. "Quaero's focus on providing both strategic and results-oriented services in the exploding e-commerce arena seems to be the perfect fit both for the market and for me," said Connard. "Atlanta, like Quaero's existing client base, has an attractive mix of Internet start-ups, high tech companies and Fortune 1000 firms. The one thing they all have in common is a need to better understand and serve their customers consistently, efficiently, and to their mutual benefit." Brad's undergraduate degree “First degree” redirects here. For the BBC television series, see First Degree. An undergraduate degree (sometimes called a first degree or simply a degree is from the University of Delaware [3] The student body at the University of Delaware is largely an undergraduate population. Delaware students have a great deal of access to work and internship opportunities. and his M.S. in Finance is from Drexel University Drexel University, at Philadelphia, Pa.; coeducational; founded 1891 by Anthony J. Drexel, opened 1892, chartered 1894 as Drexel Institute of Art, Science, and Industry. It was renamed Drexel Institute of Technology in 1936 and gained university status in 1970. . About Quaero, LLC Quaero, L.L.C., helps businesses translate customer data into a systematic Customer Relationship Management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) program. The company works with clients to build databases of customer information, analyze that information to better understand and anticipate customer behavior, and conducts marketing campaigns using customized web content, e-mail, direct mail call centers, direct sales, and other channels. The team of technical, analytical, and marketing experts specializes in data mining to create effective 1:1 customer interactions for customer acquisition, retention and expansion. Clients include Lending Tree, Motley Fool, SciQuest, Priceline.com, Lycos, Wells Fargo and Merck-Medco. Quaero is also the author of Comparative Analysis and Real-time Web-based Decision Tool for evaluating and selecting Marketing Automation and Campaign Management Software (April 2000), a detailed study of the 35 leading campaign management tools currently available, including descriptions, features and ratings on more than 100 evaluation criteria. Quaero's headquarters are located at 5275 Parkway Plaza Blvd., Charlotte, NC. For information, call 704/377-0131 or on the Web go to www.quaero-corp.com. For information on the Atlanta office, call 770/663-8686 or e-mail connard@quaero-corp.com. Note: A Photo is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photo.cgi?pw.031300/bb13 |
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