Brad Ball Named to Newly Created Position of Executive Vice President, Domestic Corporate Marketing, Warner Bros.Entertainment & Business Editors BURBANK, Calif.,--(ENTERTAINMENT WIRE)--Nov. 5, 2001 As part of a the Warner Bros BROS Brothers BROS Benefits and Retirement Operations Section (King County, Washington) BROS Barnes and Richmond Operatic Society (London, UK) .' overarching o·ver·arch·ing adj. 1. Forming an arch overhead or above: overarching branches. 2. Extending over or throughout: "I am not sure whether the missing ingredient . . . cross-company marketing and brand enhancement initiatives, Brad Ball has been named to the newly created position of Executive Vice President, Domestic Corporate Marketing, Warner Bros., it was announced today by Alan Horn, President & Chief Operating Officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. , Warner Bros. Ball, who will continue to report directly to Horn, moves over to this key strategic post after having served as President, Domestic Marketing, Warner Bros. Pictures for the past three and a half years. Ball's mandate is to build new brands and franchises, while optimizing existing ones. His responsibilities include oversight of all the studio's brand marketing efforts, working with all Warner Bros. divisions (including Warner Bros. Pictures, Warner Bros. Television Warner Bros. Television is the television production and distribution arm of Time Warner's Warner Bros. Entertainment and The CW Television Network (in which Warner has a 50% ownership stake). , Warner Bros. Animation Warner Bros. Animation is the animation division of Warner Bros., a subsidiary of Time Warner. One of the most successful animation studios in American media history, Warner Bros. and Warner Bros. Consumer Products). He will also be in charge of developing major multi-divisional third party promotional partners and cross-platform strategic marketing alliances. Additionally, Ball will serve as Warner Bros.' day-to-day marketing and advertising liaison with AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Time Warner and all AOL Time Warner divisions on the company's integrated marketing initiatives, under the aegis of Barry Meyer (Warner Bros. Chairman & Chief Executive Officer) and Horn. "With `Harry Potter,' `The Matrix' sequels, `Scooby-Doo,' and `Smallville' upon us, and with a new `Batman,' `Superman,' `Looney Tunes,' `Charlie & the Chocolate Factory,' `Cats & Dogs' and `Justice League' (animated television series “Animated series” redirects here. For full information about animated series, see Animated cartoon. Animated Series are a television series produced by means of animation. ) among the projects that are just over the horizon, it has become crucial that we have someone with big-picture marketing expertise and extraordinary organizational skills focusing on optimizing and nurturing our brands," said Horn. "I can think of no one more capable of handling this extremely important role in our company than Brad. "We will look to Brad to help establish the overall strategic direction for our brands, as well as oversee the development and execution of the various brand-building programs," continued Horn. "Equally important will be Brad's key role in the AOL Time Warner cross-company advertising efforts. Brad has served us very well and we know he will continue to do so. He has not only helped make my role at the company a lot easier, but has also been integral to what looks to be the most successful year in Warner Bros. Pictures' history." "I am looking forward to the challenge and to this wonderful opportunity," said Ball. "While the average film can be extremely perishable, brands and franchises can last forever if properly attended to. Putting long-term goals Long-term goals Financial goals expected to be accomplished in five years or longer. and corporate initiatives ahead of short-term or individual needs is an absolute necessity for a global content company. One of our mandates will be to find the right balance between asset appreciation and value depreciation, between maximization and saturation and between exposure and overexposure overexposure too long an exposure time or too high a milliamperage causing too black a picture, loss of detail and some anomalies of translucency. . We will marshal our resources, maximize our opportunities, and traverse traditional and new media, while at the same time protecting and fostering our brands." To meet these corporate objectives and support Ball's efforts, Warner Bros. Worldwide Corporate Promotions will report to Ball. Ball joined Warner Bros. in May 1998 in his current position as President of Domestic Marketing for Warner Bros. Pictures. During his tenure at the helm of the domestic marketing department, Warner Bros. Pictures released such hits as "The Matrix," "Analyze This," "Miss Congeniality con·gen·ial adj. 1. Having the same tastes, habits, or temperament; sympathetic. 2. Of a pleasant disposition; friendly and sociable: a congenial host. 3. " and "The Perfect Storm," and is poised to have a record-breaking year that will culminate with "Harry Potter and the Sorcerer's Stone," "Affair of the Necklace," "Ocean's Eleven," "The Majestic" and "Charlotte Gray." Ball came to the company from McDonald's, where he had served as Senior Vice President, Marketing, USA for three years. Prior to that, he was a partner in Davis, Ball & Colombatto, a west coast-based advertising agency, handling such important retail and entertainment accounts as McDonald's, the ABC Television ABC Television may refer to:
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