Brach's-R- and Kellogg-TM- Collaborate To Introduce Froot Loops-TM- Fruit Snacks.Business Editors CHATTANOOGA, Tenn.--(BUSINESS WIRE)--April 27, 2000 Brach's Confections, Inc. announces that it has reached an agreement with the Kellogg Company For other uses, see Kellogg. Kellogg Company (often referred to as simply Kellogg or Kellogg's) is an American multinational producer of breakfast foods, snack foods, cookies, and crackers, with corporate headquarters in Battle Creek, Michigan, USA. to introduce Froot Loops “Fruit Loops” redirects here. For other uses, see Fruit Loops (disambiguation). Froot Loops is a brand of breakfast cereal produced by Kelloggs and sold in Australia, Canada, New Zealand, the United States, and Latin America as well as South Africa. (TM) fruit snacks. The new fruit snacks products will be in stores beginning April 2000. The Froot Loops fruit snacks will feature a mixture of individual ring shapes and Toucan Sam Toucan Sam is the mascot of Froot Loops cereal. The character is a blue cartoon toucan with a striped beak. Although his beak originally had two pink stripes, during the 1970s it became a tradition that each stripe on his beak represented one of the flavors of the pieces in the (TM) figures in each package. The fruit snacks come in six popular flavors: strawberry, fruit punch, grape, lemon, orange, and cherry. They are also fortified fortified (fôrt  ´fīd),adj containing additives more potent than the principal ingredient. with vitamins A, C, and E. "Froot Loops is one of the top kids cereals. With the tremendous equity that Kellogg has built into the Froot Loops brand, we feel this is a can't-miss fruit snacks product," said Peter Goldman, Brach's marketing manager-fruit snacks. "We have already received a fantastic response from the retail community. The fruit snacks shapes themselves are very fun and actually offer play value," added Goldman. We saw in focus groups that kids put fruit pieces on every finger as rings." "Froot Loops is one of those special brands that moms trust and kids request," said Jeff Johansen, Kellogg director of marketing-wholesale snack division. "With Brach's' excellent record for creating quality products, we felt good about entrusting the Froot Loops brand in the hands of our new partner." Brach's and Kellogg will cross-promote each other in various ways, including tagged television spots, samples in millions of boxes of Kellogg's (R) Marshmallow marshmallow /marsh·mal·low/ (mahrsh´mel?o) (-mal?o) a perennial Eurasian herb, Althaea officinalis, Blasted Froot Loops (TM) cereal and promotion of the www.toucansam.com web site on the fruit snacks packages. In addition to Kellogg, Brach's has other co-branded fruit snacks relationships with The Coca-Cola Company (Hi-C(R) Fruit Snacks), Mattel, Inc. (Hot Wheels Hot Wheels is a brand of die cast toy car, introduced by American toymaker Mattel in 1968. It was the primary competitor of Johnny Lightning and Matchbox until 1996, when Mattel acquired rights to the Matchbox brand from Tyco. (TM) Fruit Snacks), DC Comics/Warner Bros BROS Brothers BROS Benefits and Retirement Operations Section (King County, Washington) BROS Barnes and Richmond Operatic Society (London, UK) . Consumer Products (Batman(TM) Beyond Fruit Snacks), Marc Brown Studios Marc Brown Studios is a company founded by Marc Brown in 2000 after the air of Arthur's Perfect Christmas. The company was founded in 2000 nationwide in the US. Starting in the July of 2003, Marc Brown Studios produced Postcards from Buster. (Arthur(TM) Fruit Snacks) and Chiquita Brands, Inc. (Chiquita(R) Fruit Snacks), among others. Atlanta-based agency, Langston Communications, Inc. (representing Brach's) was instrumental in creating the new co-branded alliance. Brach's Confections has been a leading manufacturer of various confectionary products, including fruit snacks, packaged candy, and fresh loose candy since 1907. With sales of nearly $7 billion, Kellogg Company is the world's leading producer of ready-to-eat cereal and a leading producer of convenience foods, including toaster pastries, cereal bars, frozen waffles, and veggie foods. |
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