Brach's Appoints CROSSMARK as its Retail Services Provider.Business Editors PLANO, Texas--(BUSINESS WIRE)--June 18, 2003 CROSSMARK(R) announces its appointment by Brach's to provide retail services within the supermarket trade class. This appointment includes a dedicated retail team for coverage on loose candy and Pic-a-Mix(TM). CROSSMARK will also assume responsibility for the package staple, seasonal, and fruit snack Fruit snack is a processed snack food made from fruit, sugar, and/or other natural and artificial flavors and colors. Many fruit snacks are high in vitamin C. They tend to be more healthy than candy but less healthy than actual fruit. businesses in approximately 80 percent of the U.S. grocery trade class. Brach's will continue to service the Dakota's, the northeast region, and Minneapolis using internal resources. Jay Kemper, VP of sales for Brach's said, "CROSSMARK has a unique approach to meeting the needs of our different products. Their ability to deliver customized client solutions, within each retailer, only solidifies CROSSMARK's expertise in sales, marketing and merchandising solutions." Retail is the most integral part of today's go-to-market process; therefore, CROSSMARK provides various services and coverage patterns to suit their client's retail needs. By outsourcing the labor-intensive functions of retail, Consumer Packaged Goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one (CPG CPG central pattern generators. ) companies are predisposed pre·dis·pose v. pre·dis·posed, pre·dis·pos·ing, pre·dis·pos·es v.tr. 1. a. To make (someone) inclined to something in advance: to increase market share by concentrating on product development, manufacturing and marketing. CROSSMARK President Jim Borders said, "This is a great win for CROSSMARK and validates our performance in the divisions where we already represented Brach's. This appointment proves the value of our mission: to be the best business services company within the CPG industry, delivering customized client solutions and unparalleled execution." About Brach's In business for nearly 100 years, Brach's is one of America's leading manufacturers of confections and fruit snacks. With principal offices in Woodridge, Illinois Woodridge, Illinois is a village located predominantly in DuPage County, with portions in Will County and Cook County, Illinois in the United States. It is a suburb of Chicago. It uses the 630 area code. The population was 30,934 at the 2000 census. and Chattanooga, Tennessee “Chattanooga” redirects here. For other uses, see Chattanooga (disambiguation). Chattanooga is the fourth-largest city in Tennessee (after Memphis, Nashville, and Knoxville), and the seat of Hamilton CountyGR6 , their products are sold throughout the United States, Puerto Rico, Canada, Mexico, numerous Caribbean countries, and many Central and South American countries. For more information about Brach's and its products, visit www.brachs.com. About CROSSMARK CROSSMARK is a professional business services company providing members of the Consumer Packaged Goods (CPG) industry with integrated solutions in the areas of sales, marketing, merchandising, technology and supply chain optimization Supply Chain Optimization is the application of processes and tools to ensure the optimal operation of a manufacturing and distribution supply chain. This includes the optimal placement of inventory within the supply chain, minimizing operating costs (including manufacturing costs, . CROSSMARK employs more than 10,000 associates throughout the United States, Canada, Australia, and New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. . Additional information is available at www.crossmark.com. |
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