Bozell Worldwide awarded Lycos account.NEW YORK--(BUSINESS WIRE)--Dec. 19, 1996--Lycos, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : LCOS (Liquid Crystal on Silicon) A technology used to make microdisplays for rear-projection TVs and head-mounted displays (HMDs). Each LCoS chip hosts a grayscale LCD shutter sandwiched between a cover glass and a mirror. ), one of the Internet's premier global information guides, has selected Bozell Worldwide as its new advertising agency. Bozell's New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of office will handle strategic development, creative and media with estimated billings of $10 million. The account was awarded to Bozell without formal review this week. Prior agency of record Mullen Advertising of Wenham, MA will continue to handle the Lycos public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most account. Bozell president of New York Operations Gene Bartley said, "Lycos is an exciting partner for us because they are a solid, long-term player in the Internet arena with a cutting edge product and visionary management. We look forward to helping them take full advantage of the wide array of consumer and business growth opportunities on the Internet." Bozell is charged with helping further Lycos' premier brand name and position as market leader in the exploding Internet marketplace. Strong consumer branding is necessary to make Lycos the destination of choice for helping people find the information they want, while also attracting advertisers to Lycos as the best place to reach their targets in the interactive environment. Lycos is off to a resounding re·sound v. re·sound·ed, re·sound·ing, re·sounds v.intr. 1. To be filled with sound; reverberate: The schoolyard resounded with the laughter of children. 2. start already: Lycos has experienced dramatic revenue growth and now counts more than 200 advertising clients representing 360 different brands. "Bozell is an excellent strategic partner to help us continually grow strong brand positioning and imaging in a very competitive marketplace both in the U.S. and overseas," said Jan Horsfall, Vice President of Marketing, Lycos, Inc. Bozell Worldwide is the 11th largest U.S. advertising agency with over 90 offices in more than 50 countries and billings of $3.5 billion. Lycos, Inc., based in Marlboro, Mass., is an Internet information guide and was founded specifically to find, index and filter information on the Internet and World Wide Web. Besides its world-renowned search and spidering technology for topic- or word-specific searching, Lycos now offers users the ability to search specifically for pictures and sounds available on the Web. In addition, the Lycos services include Top 5%, critical assessments of Web sites; the Sites by Subject directory of sites, organized in 16 popular categories and hundreds of sub-categories for easy browsing through topics of information available on the Internet; Lycos Road Maps; Lycos PeopleFind; Lycos City Guide; and more. Lycos can be found on the Web at http://www.lycos.com . CMG CMG Coastal & Marine Geology (USGS) CMG Chipotle Mexican Grill, Inc. (stock symbol) CMG Companion (of the Order Of) St Michael and St George CMG Computer Measurement Group Information Services See Information Systems. , Inc. (NASDAQ: CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) ), is a majority stakeholder in Lycos, Inc., through its strategic investment and development business unit, CMG@Ventures. CMGI is a leading provider of direct marketing services investing in and integrating advanced Internet, interactive media and database management technologies. The Lycos, Inc. "Catalog of the Internet" Copyright 1994, 1995, 1996 Carnegie Mellon University Carnegie Mellon University, at Pittsburgh, Pa.; est. 1967 through the merger of the Carnegie Institute of Technology (founded 1900, opened 1905) and the Mellon Institute of Industrial Research (founded 1913). . All rights reserved. Lycos is a trademark of Carnegie Mellon University. All other product or service marks mentioned herein are those of respective owners. CONTACT: Lycos, Inc. Sarah Garnsey, 508/303-3205, Ext. 228 sgarnsey@lycos.com or Bozell, NY Allan Gardner, 212/727-5654 agardne@newyork.bozell.com |
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