Bozell Silicon Valley Wins Ad Account Of Aeneid Corporation.SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif.--(BUSINESS WIRE)--Nov. 2, 1999-- Bozell Silicon Valley has acquired the advertising account of San Francisco-based Aeneid Corporation (www.aeneid.com), a privately held Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the company that builds, manages and markets the EoCenter (www.eocenter.com), a complete research environment for vertical portals A Web site that provides news, articles and services to a particular industry such as IT, finance and retail. It is the industry-specific equivalent of the general-purpose portal on the Web. Also called a "vortal." See portal, corporate portal, business intelligence portal and Web hub. in the health care, finance, insurance and high-technology industries. The account is valued at $4 million in annual billings. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Tim Hendrick, senior partner, client services, for Bozell Silicon Valley, Bozell will provide comprehensive print and online advertising and marketing services. He said the emphasis would be on Aeneid's EoCenter, which provides seamless access to up-to-date industry information on the Web. Current EoCenter affiliates include Red Herring Red Herring A preliminary registration statement that must be filed with the SEC describing a new issue of stock (IPO) and the prospects of the issuing company. Notes: , Office.com and CMP CMP (cytidine monophosphate): see cytosine. (1) (CMP Media LLC, Manhasset, NY, www.cmp.com) Part of United Business Media, CMP is a leading integrated media company that offers a wide variety of publications and services in the information , among others. "Everyone on the Bozell team is excited about working with Aeneid," said Kathryn Lewis, Bozell Silicon Valley general manager and senior vice president. "They're the kind of forward-thinking company we really enjoy building brands for." Lewis added that Aeneid Corporation is one of several dot.com wins in recent months. Aeneid Corporation selected Bozell Silicon Valley because of its expertise building online brands, said Willie Tejada, Aeneid Corporation vice president of marketing. "Bozell is doing great work for Insweb, Bigstep.com and other groundbreaking Internet clients. We are looking forward to working with them to build awareness for Aeneid's EoCenter," said Tejada. About Bozell Bozell Silicon Valley is a full-service advertising and marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales agency. Strong in all forms of traditional media and creative, including broadcast, the agency brings a particular strength to the integration of online/internet advertising with traditional vehicles. Bozell Silicon Valley's clients include Adam.com, Artstar.com, Electronic Arts, Bigstep.com, Insweb, Rhythms and Wavo and others. The agency has 37 employees and annual billings of approximately $51 million. Bozell Silicon Valley is part of Bozell Group, a top 20 U.S. agency with billings of $1.5 billion. In addition to Bozell Silicon Valley, the network consists of agencies in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Chicago and Seattle, as well as Bozell's original Omaha office. Bozell Group is a unit of True North Communications Inc., a top global advertising and communications holding company. About Aeneid Corporation Aeneid Corporation (http://www.aeneid.com) is a privately held, Internet company based in San Francisco, California “San Francisco” redirects here. For other uses, see San Francisco (disambiguation). The City and County of San Francisco (EN IPA: [sænfrənˈsɪskoʊ] . Established in 1996, Aeneid is building the Internet Information Exchange, a network of vertical portals allowing business professionals to gain access to the most recent and relevant industry-specific information. This network creates a channel for corporate vendors, advertisers and information providers to gain direct access to their target market. Aeneid develops and manages the Aeneid EoCenter service, which enables vertical portals to become professional destination sites by building traffic, improving site loyalty and increasing revenues through new commerce opportunities. |
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