Boyds Wheels enters exclusive agreement with Orion Industries; Boyds Wheels to private label automotive electronics and audio accessories for Japanese market.STANTON, Calif.--(BUSINESS WIRE)--Oct. 3, 1996--In a significant extension of its growing product lines, Boyds Wheels Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :BYDS) Thursday announced it has signed an exclusive manufacturing agreement with Orion Industries, manufacturer of automotive electronics and audio accessories, to manufacture a new line of automotive stereo electronics and accessories under the "Boyds" name to be marketed in Japan. The company has already received approximately $230,000 in initial orders. "This arrangement is a logical progression in our long-term plan to leverage the Boyds name in related specialty automotive product markets," said Boyd Coddington Boyd Leon Coddington (born 1944)[1] is the owner of the Boyd Coddington Hot Rod Shop and star of American Hot Rod on TLC. Background Coddington grew up in Rupert, Idaho, where he got his first car (a 1931 Chevrolet truck) at age 13. , chairman and chief executive officer of Boyds Wheels. "Japanese consumers are extremely receptive receptive /re·cep·tive/ (re-cep´tiv) capable of receiving or of responding to a stimulus. to the Boyds brand name, as proven by the success of our 11 exclusive designs of aluminum wheels specifically for the Asian market." Orion Industries will be responsible for all research, development and manufacture of products over the 12-month agreement, which will feature a quality line of audio equipment. Coddington added that Japan is the first market for this particular line of audio equipment and accessories, but that the company is exploring distribution in other markets. Boyds Wheels continues to focus on growing its presence in related automotive and enthusiast A person who enjoys using computers and electronic equipment. Enthusiasts like technology and are willing to learn more of the ins and outs of a product than the average consumer, who just wants to use it. An enthusiast is more like a "prosumer." See consumer and prosumer. markets, including the sport utility vehicle and motorcycle motorcycle, motor vehicle whose design is based on the bicycle. The German inventor Gottlieb Daimler is generally credited with building the first practical motorcycle in 1885. The motorcycle did not become dependable and popular, however, until after 1900. aftermarkets, apparel and accessories, and car care products. Founded in 1988, Boyds Wheels designs, manufactures and markets high-quality aluminum wheels and related products for the specialty automotive and motorcycle aftermarkets. The company sells its products through a nationwide network of retailers, distributors and mail-order outlets, as well as through foreign distribution channels. CONTACT: Boyds Wheels Inc., Stanton Rex Ours, 714/952-4038 or Pondel Parsons Parsons, city (1990 pop. 11,924), Labette co., SE Kans.; inc. 1871. It is a shipping point for dairy products, grain, and livestock. Manufactures include ammunition, wire and paper products, plastics, and appliances. & Wilkinson, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. Craig Parsons/Lisa Prukop, 310/207-9300 |
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