Boyds Wheels Inc. completes roll-out of Boyds Ultra Violet car care products in more than 1,500 AutoZone stores.STANTON, Calif.--(BUSINESS WIRE)--March 5, 1997--Boyds Wheels Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :BYDS) Wednesday announced that it has completed the roll-out of the Boyds Ultra Violet premium line of car-care products in all of AutoZone Inc.'s (NYSE NYSE See: New York Stock Exchange :AZO) approximately 1,500 stores. The new product line is integral to Boyds Wheels' on-going strategy to leverage the Boyds brand name in related markets. "We are pleased to have built this relationship with AutoZone, one of the strongest names in the auto retailing industry," said Boyd Coddington Boyd Leon Coddington (born 1944)[1] is the owner of the Boyd Coddington Hot Rod Shop and star of American Hot Rod on TLC. Background Coddington grew up in Rupert, Idaho, where he got his first car (a 1931 Chevrolet truck) at age 13. , chief executive officer of Boyds Wheels. "We are proud of all of the products and feel the auto retail marketplace is an ideal arena for us to introduce the Boyds brand name to a new consumer audience." "Our development of Boyds Ultra Violet, in conjunction with the marketing and distribution firm, Performance Distribution Inc. in San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. , has resulted in some of the best products available anywhere in the world and I am excited about the growth potential," he added. "The initial results and feedback we have received on the products is very positive. We are currently concentrating our marketing efforts at the store management and sales levels by educating them on Boyds Wheels and Hot Rods hot rod Automobile rebuilt or modified for high speed, fast acceleration, or sporty appearance. A wide range of automobiles may be called hot rods, including some of those used in drag racing as well as those used in recreational cruising. by Boyd. A national advertising campaign is being developed and will be introduced over the next few months as we increase the retail distribution of the products," Coddington said. The premium 10-product line currently includes: Auto Shampoo, Aluminum Polish, Pre-Wax Cleaner, Wheel Cleaner, Tire Shine, Glass Cleaner, Applicator ap·pli·ca·tor n. An instrument for applying something, such as a medication. applicator, n a device for applying medication; usually a slender rod of glass or wood, used with a pledget of cotton on the end. Pads, Paste Wax, Liquid Wax and Hand Cleaner. Retail prices range from $39.99 to $4.99, adding a new ultra-premium price point for retailers in the approximately $650 million a year retail car-care industry. With fiscal 1996 sales of more than $2 billion, AutoZone operates more than 1,500 stores in 28 states, primarily in the Sunbelt region, and has headquarters in Memphis, Tenn. This news release contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. that involve risks and uncertainties and actual results may differ due to a number of factors, including, but not limited to, the timing and volume of orders, product mix and capacity utilization Capacity Utilization measures the rate at which a firm makes use of their capital productive capacities, such as factories and machinery. Capacity Utilization generally rises when the economy is healthy and falls when demand softens. , as well as other risk factors detailed in the company's stock offering prospectus dated June 11, 1996. Founded in 1988, Boyds Wheels designs, manufactures and markets high-quality aluminum wheels and related products for the specialty automotive and motorcycle aftermarkets. The company sells its products through a nationwide network of retailers, distributors and mail-order outlets, as well as through foreign distribution channels. Boyds Ultra Violet products and Boyds Wheels complete line of wheel and accessory products can be ordered directly by calling 714/952-4038 for a complete catalog. CONTACT: Boyds Wheels Inc., Stanton Boyd Coddington/Rex Ours, 714/952-4038 Lisa Prukop, 714/952-4038 (investor relations Investor relations The process by which the corporation communicates with its investors. ) |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion