Boyds Bears to Create Licensed Coca-Cola Plush and Resin Bears.

MCSHERRYSTOWN, Pa. -- The distinction of a brand to be able to become a real part of life for nearly everyone is an honor shared by a select few icons of our culture. One such icon, whose ability to Make It Real(R) and be instantly recognized the world over is Coca-Cola(R). Today, The Boyds Collection Ltd. (NYSE: FOB) is pleased to announce that world-famous Boyds Bears will partner with Coke(R) in celebrating all that makes life real as the company enters into a licensing agreement with The Coca-Cola Company.

Under the agreement, Boyds will serve as the creator of plush Coca-Cola(R) Polar Bears for specialty channels. The Coca-Cola(R) Polar Bear by Boyds will debut this fall. The designer and producer of high quality, affordably priced plush and giftware items will also offer plush teddy bears and accessories as well as resin figurines and ornaments featuring Coca-Cola(R) logos and heartwarmingly whimsical, nostalgic themes beginning in the fourth quarter of 2005.

"Boyds Bears are all about celebrating the simple pleasures in life, friendship, family and togetherness," states Jan Murley, Boyds Collection Ltd. CEO, "we have found this is an outlook the Boyds brand shares strongly with the Coke(R) brand." Murley continued, "if there is anything that makes folks think of fun and happy times more than teddy bears it's Coca-Cola(R). We are excited about this partnership which is sure to please collectors of both brands as well as create incremental business for retail partners and our Boyds Bear Country locations."

"We are looking forward to this partnership and developing a line of authentic products that speak to our consumers, allowing them to have a physical reminder of the good times that Coca-Cola(R) shares in their lives," said Nicole C. Hutcheson, Category Manager, North America Licensing for The Coca-Cola Company. "Who better to partner with than Boyds to help make those memories even more special?"

The addition of Coca-Cola(R) to the Boyds licensing program continues the company's strategy to align the popularity of Boyds Bears with other successful brands; which began with the mid-year 2004 introduction of the NASCAR(R) licensed Boyds Racing Family, that exceeded all expectations and continued with the recent announcement of a licensing agreement with M&M'S(R).

The Boyds Collection Ltd. is a leading domestic designer, importer and distributor of high quality, branded plush and giftware products. The company sells its products through a large and diverse network comprised of independent gift and collectibles retailers, premier department stores, select catalogue retailers and other electronic and retail channels. The company launched its first retail operation, Boyds Bear Country, a unique entertainment and retail experience in Gettysburg, PA in 2002 and has recently expanded with a second location in Pigeon Forge, TN. Founded in 1979, Boyds has successfully developed a strong niche and brand identity because of its affordably priced, high quality, "Folksy with Attitude" products.

The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola(R), recognized as the world's best-known brand, the Company markets four of the world's top five soft drink brands, including Diet Coke(R), Fanta(R) and Sprite(R), and a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sports drinks. Through the world's largest distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1 billion servings each day.