Boyden Appoints New Vice President of Marketing to Lead Firm's Global Branding; Branding Veteran Gray Hollett Will Be a Valuable Asset to Top Executive Search Firm.

NEW YORK -- Boyden World Corporation, a global leader in executive search, today announced that Gray Hollett has been appointed Vice President of Marketing to lead its branding across the firm's more than 65 offices in over 40 countries. Mr. Hollett previously co-led his own firm, Brandadvance, a strategic brand, design and integrated marketing company.

Brandadvance provided marketing communications services to investment bankers and venture capitalists for start-ups and recapitalized organizations and traditional clients, including Creo Americas, United Nations Federal Credit Union, Symyx Software, Pepsi and Black & Decker. Most recently he had served as a consultant to Boyden.

"Gray is a great addition to Boyden's corporate management team," said Chris Clarke, President of Boyden World Corporation. "His vast experience in working with a broad range of companies in building global brands will be a valuable asset to both our firm and to our clients. Gray's experience and knowledge in business sectors, including consumer, financial services, technology and healthcare, will further invigorate Boyden's tradition of delivering quality services and support to our clients."

"We have a terrific opportunity to take Boyden's brand and marketing to the next level," said Mr. Hollett. "I am very enthusiastic about partnering with the firm's leadership team and associates to capitalize on Boyden's 60 years of outstanding client service and to create and execute a synergistic brand platform that will leverage our unique heritage for our offices around the globe."

Prior to Brandadvance, Mr. Hollett served as Managing Director, Senior Vice President of The Atlantic Group, where he developed strategic brand and marketing programs for Empire Blue Cross Blue Shield, Perkin Elmer, Breitling and American Century Investments. Before his tenure at The Atlantic Group, Mr. Hollett was head of strategic brand development at Corporate Branding Partnership (now CoreBrand), where he was responsible for strategic marketing consulting for clients, including American Century Investments, Lucent Technologies, Fortune Brands, Ciba Specialty Chemicals and Canadian National Railways. As Vice President of Naming and Branding with Siegel & Gale, he was a key member of the teams that created such brands as Anthem Health, Nortel, BellCanada, NationsBank and National Semiconductor.

Mr. Hollett began his career on the curatorial staff at the National Museum of the American Indian, before becoming a conceptual design planner at the museum consultancy Ralph Appelbaum & Associates. There he was a member of teams that created exhibition plans for The American Museum of Natural History, The Smithsonian's National Museum of Natural History and The National Museum of New Zealand.

Over the course of his exhibit work, he became interested in corporate culture and design and the effects of branding on perception and business performance. He holds a bachelor's degree in anthropology from Hartwick College.

About Boyden World Corporation

Boyden is a global leader in the executive search industry with more than 65 offices in 40 countries. Founded in 1946, Boyden specializes in high level executive search, Interim Management and Human Capital consulting across a broad spectrum of industries. For further information, visit the firm's website at www.boyden.com.