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Boyd Coffee Company Forms Partnership with Rainforest Alliance to Provide Certified, Sustainable Coffees.


Business Editors

PORTLAND, Ore.--(BUSINESS WIRE)--Feb. 10, 2003

First Time Rainforest Alliance-Certified Sustainable Coffees

Widely Available to Restaurants and Hotels

Boyd Coffee Company, the Pacific Northwest's oldest, family-owned coffee company, announces a partnership with the Rainforest Alliance The Rainforest Alliance is a non-governmental organization (NGO) founded in 1987. In is based in New York, United States.

Their stated mission is to protect ecosystems and the people and wildlife that depend on them by transforming land-use practices, business practices and
. This partnership marks the first time Rainforest Alliance-certified(C) coffees will be made widely available to restaurants, hotels and consumers in the US. Boyd Coffee Company is the largest distributor of Rainforest Alliance certified See certification.  coffees - the company's Rainforest Alliance-certified coffees will soon be available.

The Rainforest Alliance's program is comprehensive and holistic Holistic
A practice of medicine that focuses on the whole patient, and addresses the social, emotional, and spiritual needs of a patient as well as their physical treatment.

Mentioned in: Aromatherapy, Stress Reduction, Traditional Chinese Medicine
, addressing the three pillars of sustainability: people, profits and planet On Rainforest Alliance-certified farms, workers are treated fairly, soil and water quality are not compromised, waste is managed efficiently, chemical use is dramatically reduced and relations with surrounding communities are strong. The Rainforest Alliance-certified seal of approval gives buyers the assurance that they are acquiring products from a farm that complies with comprehensive social and environmental guidelines guidelines,
n.pl a set of standards, criteria, or specifications to be used or followed in the performance of certain tasks.
.

"For some time now we have been searching for an independent organization that supports all aspects of sustainably grown coffees - social, economic and environmental," commented Randy Layton, Boyd Coffee Company's coffee master and vice president of coffee operations. "The Rainforest Alliance is just such a partner, and this is a tremendous step toward making high quality, fairly traded certified sustainable coffee available while helping to conserve the rainforest, protect wildlife, and sustain farming communities."

"We are thrilled thrill  
v. thrilled, thrill·ing, thrills

v.tr.
1. To cause to feel a sudden intense sensation; excite greatly.

2. To give great pleasure to; delight. See Synonyms at enrapture.
 by the launch of the new line of Rainforest Alliance Certified coffees. Consumers are looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 socially responsible products, and visionary market leaders like Boyd Coffee Company are choosing ethically sourced beans," stated Sabrina Vigilante vigilante n. someone who takes the law into his/her own hands by trying and/or punishing another person without any legal authority. In the 1800s groups of vigilantes dispensed "frontier justice" by holding trials of accused horse-thieves, rustlers and shooters, and , Marketing Coordinator, Rainforest Alliance. "It's now easier than ever for consumers to make a difference and support sustainable farming practices through everyday purchasing decisions."

About Boyd Coffee Company

Boyd Coffee Company has been serving the Pacific Northwest and beyond since 1900. A privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
 managed by the third and fourth generations of the Boyd family The Boyd family is perhaps Australia’s most famous and prolific artistic dynasty, as painters, artists, illustrators, sculptors, potters, ceramists, writers, architects, digital technicians, graphic designers, and musicians, over several generations. , Boyd Coffee Company provides coffee, espresso, rare estate coffees, teas, and related equipment for restaurants and other foodservice operations nationwide and abroad. Boyd Coffee Company offers more than 650 coffee and food items, and is headquartered on a 30-acre site just east of Portland, Oregon. More information is available at www.boyds.com or by calling (800) 223-8211.

About Rainforest Alliance

Since its inception 16 years ago, the Rainforest Alliance has pioneered the certification of sustainably managed forests, a movement that has protected more than 72 million acres of forest worldwide. Building upon this success, they created programs in sustainable agriculture sustainable agriculture
n.
A method of agriculture that attempts to ensure the profitability of farms while preserving the environment.
 and tourism, which are now setting standards for these industries. The Rainforest Alliance's work enables businesses and local communities to protect the natural resources on which they depend, while providing consumers with environmentally and socially friendly choices in food, wood products and tourism. For more information, visit www.rainforest-alliance.org.
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Publication:Business Wire
Date:Feb 10, 2003
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