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Boyce named president and CEO of FTD; joins Jan. 1 from Pepsico.


SOUTHFIELD, Mich.--(BUSINESS WIRE)--Dec. 9, 1994--Dick W. Boyce has been named president and chief executive officer of Florists' Transworld Delivery Florists Transworld Delivery or FTD is a company based in Downers Grove, Illinois, in the United States. It operates two main businesses: The Consumer Business sells flowers and gift items through its websites and The Floral Business sells computer services, software and  Inc. (FTD FTD Financial Times Deutschland (German sister newspaper of the Financial Times)
FTD Frontotemporal Dementia
FTD Fitted
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FTD Flight Training Device
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), the world's largest floral distribution company.

Boyce, 40, joins FTD on Jan. 1, 1995 from PepsiCo., where he has been senior vice president and chief financial officer of Pepsi Cola.

"This is a tremendous opportunity to build on one of the world's strongest brands," said Boyce. "Member florists who stand behind the Mercury Man This article is about the Charlton Comics character. For the unrelated Thai superhero film, see Mercury Man (film).

Mercury Man was a very short-lived superhero published by Charlton Comics in their Science Fiction anthology title Space Adventures
 logo represent FTD's rich heritage and the unique ability to deliver a special message within hours anywhere in the world."

FTD will merge with Perry Capital, a New York-based investment firm, on or about Dec. 15. Richard Perry This article or section is written like an .
Please help [ rewrite this article] from a neutral point of view.
Mark blatant advertising for , using .
, president of Perry Capital, said, "Dick's experience in consumer marketing is an ideal match with our vision for FTD. He will work hand in hand with the member florists to build their businesses into the 21st century. He is committed to bringing even more value to the floral marketplace through use of new technology and aggressive marketing support for the FTD brand."

Prior to joining Pepsico in August, 1992, Boyce was a partner at Bain & Co. in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , where he focused on strategy development and program implementation for several global consumer product companies as director of the firm's West Coast consumer marketing practice. He is a graduate of Stanford University Graduate School of Business and holds an undergraduate degree in engineering from Princeton University. He lives in Rye, N.Y., with his wife and two children.

CONTACT: Edelman Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  Worldwide
             Richard Edelman, 212/704-8122
             Nancy Ruscheinski, 312/280-2050
COPYRIGHT 1994 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1994, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 9, 1994
Words:265
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