Bowstreet Taps Hill, Holliday for Advertising and Marketing.Business/Technology Editors BOSTON--(BUSINESS WIRE)--Feb. 4, 2000 Bowstreet, the leading provider of XML XML in full Extensible Markup Language. Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations. infrastructure for B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business Web marketplaces, announced today that it has chosen Hill, Holliday, Connors, Cosmopulos as its agency for advertising and marketing services. Hill, Holliday will be responsible for creating a branding campaign utilizing print, online and out-of-home media. The budget was estimated at $10 million. Bowstreet, based in Portsmouth, NH, has developed state-of-the-art technology that enables companies to instantly, affordably and exponentially broaden their market reach by creating dynamic and customized B2B Web marketplaces (or &uot;business webs&uot;) that link customers, suppliers and partners. Founded in 1998, the company was named one of the country's top e-commerce startups last year. &uot;Hill, Holliday has the vision, the experience and the marketing know-how to build a high-energy and strategic branding campaign for Bowstreet,&uot; said Tim Dempsey, Bowstreet's Vice President and Chief Marketing Officer. &uot;We want to transform how businesses do business, and our partnership with Hill, Holliday will ensure we build a clear and compelling brand in a very fast-moving and rapidly-changing marketplace.&uot; Jean Manasian, Senior Vice President and Group Account Director at Hill, Holliday, said: &uot;Bowstreet is going to absolutely transform the way companies conduct business over the Web - and we're excited that we've been invited to the Revolution.&uot; About Hill, Holliday Hill, Holliday, owned by the Interpublic Group of Companies This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. Inc (NYSE NYSE See: New York Stock Exchange :IPG IPG Implantable pulse generator, see there ) and headquartered in Boston with an office in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , is a communications agency with expertise in general advertising, strategic consulting, relationship marketing, interactive consulting and exhibition services. Its roster of clients includes Fidelity Investments Fidelity Investments is a group of privately held companies in the financial services industry. It is made up by two independent but closely cooperating companies, Fidelity Management and Research Corporation (FMR Co. , John Hancock Financial Services, Priceline.com, Dunkin' Donuts and Marshalls. Hill, Holliday is on the web at www.hhcc.com. About Bowstreet Bowstreet provides the XML infrastructure to automate the creation of dynamic and customized B2B Web marketplaces that enable new business models, extend companies' market reach and generate new revenue. These &uot;business webs&uot; link an infinite number infinite number a number so large as to be uncountable. Represented by 8, frequently obtained by 'dividing' by zero. of customers, suppliers and partners in minutes instead of months and at a fraction of the cost of today's Web development methods. Founded in January 1998, Bowstreet was ranked as one of the top e-commerce start-ups in the country at the Enterprise Outlook conference, and has raised $30 million from five leading venture capital firms Name Location Founding date Managing Partners/Directors Specialty Capital managed 5AM Ventures Menlo Park, CA; Waltham, MA 2002 John Diekman, PhD (managing partner), Scott Rocklage, PhD (managing partner), Andrew Schwab (managing partner) life sciences $200M [1] : Charles River Ventures, Integral Capital Partners, Kleiner Perkins Caufield &Byers, Matrix Partners and Pequot Capital Management. For more information, visit www.bowstreet.com or call 603-436-9100. |
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