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Bowne Global Solutions Names Eileen C. McIntyre as Chief Marketing Officer.


Business Editors

PARSIPPANY, N.J.--(BUSINESS WIRE)--Feb. 7, 2002

Bowne Global Solutions, (BGS BGS British Geological Survey
BGS Below Ground Surface (depth below the ground surface)
BGS Bundesgrenzschutz (German: Federal Border Guard)
BGS Bachelor of General Studies (degree) 
) the world's leading provider of globalization/localization services, has announced the appointment of Eileen C. McIntyre as Senior Vice President, Chief Marketing Officer. McIntyre will report to Carl Glaeser, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. .

"Recent acquisitions and growth in our customer relationships have made BGS the leader in providing a range of consultative, technical, and editorial globalization globalization

Process by which the experience of everyday life, marked by the diffusion of commodities and ideas, is becoming standardized around the world. Factors that have contributed to globalization include increasingly sophisticated communications and transportation
 services to customers around the world, " said Glaeser." As we continue to transform our industry, marketing will play an increasingly important role in introducing us to new markets and deepening existing customer relationships. Eileen's expertise in B-to-B services marketing Services marketing is marketing based on relationship and value. It may be used to market a service or a product.

Marketing a service-base business is different from marketing a product-base business.
 strategy and communications will help accelerate our progress in becoming a greater force in global business."

With more than 25 years of experience in the marketing and communications arena, McIntyre has held key roles with such well-known organizations as J. Walter Thompson, Dun & Bradstreet and Ernst & Young LLP LLP - Lower Layer Protocol . And her business-to-business focus over the last 12 years has also included Senior Vice President roles at Margeotes, Fertitta and Partners (1991-1993)--where she managed account relationships including Goldman Sachs and Putnam Investments--and at GAB Robins (1997-2000) where she headed Corporate Marketing.

While with JWT JWT J. Walter Thompson (agency)
JWT Java Windows Terminal
JWT Just War Theory
JWT Jim Wolf Technology
JWT Java Workflow Tooling
JWT John Wayne Trail (US Army Yakima Training Center)
JWT Justified War Theory
 (1978-1989), McIntyre "cut her teeth" on packaged goods accounts including Miles Laboratories and Scott Paper and later held senior account management positions on global accounts including Lever Brothers, Nestle and Rolex Watch. She was also part of the JWT integrated marketing team managing the launch of the original (pre-world wide web) Prodigy Service. At Dun & Bradstreet (1993-1997), after gaining recognition for her role on a cross-functional reengineering of the "list and label" business, she made the unusual leap from running North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 Marketing Communications to assuming P & L responsibility for D & B's Marketing Information product line. At GAB Robins she was brought in by the CEO to position a 115-year-old under-marketed brand in the outsourced property casualty claims adjusting business. Her efforts helped create value for a spin off by the Swiss parent company 4 years later. Immediately prior to joining BGS, McIntyre was an internal marketing strategy consultant with Ernst & Young LLP `s Americas Marketing organization (2000-2001; and, previously with E&Y in a similar role: 1990-1991).

Ms. McIntyre has a Master of Science degree from Boston University's College of Communication (1973) and earned her B.A. cum laude at Newton College of the Sacred Heart Newton College of the Sacred Heart was a small women's liberal arts college in Newton Centre, Massachusetts. It opened in 1946 and merged with Boston College in June 1974.  (1971). With BGS she will work between the company's offices in Cambridge, MA and the BGS headquarters location in Parsippany, New Jersey.

About Bowne Global Solutions

Bowne Global Solutions is the leading provider of comprehensive globalization solutions and technology -- enabling its clients to reach their customers in any part of the world. Through a suite of integrated globalization services, BGS enables its clients to grow global market share by marketing and distributing locally relevant, culturally connected products and services. BGS helps its customers realize time-to-market and customer service benefits through customized, integrated services including: globalization process consulting, terminology management, content authoring and multi-language translation, technical writing, technology localization Customizing software and documentation for a particular country. It includes the translation of menus and messages into the native spoken language as well as changes in the user interface to accommodate different alphabets and culture. See internationalization and l10n.  and testing, as well as complete globalization process outsourcing. BGS provides globalization services to leaders in such industries as: software, telecommunications, automotive, aerospace, medical devices, utilities, and entertainment. BGS, with 1600 employees in 21 countries, has its global headquarters in Parsippany, New Jersey.

Bowne Global Solutions is a subsidiary of Bowne & Co., Inc. (NYSE NYSE

See: New York Stock Exchange
:BNE BNE Biblioteca Nacional de EspaƱa (National Library of Spain)
BNE Board of Nurse Examiners
BNE Buffalo Niagara Enterprise (economic development organization; New York)
BNE Branch If Not Equal
), the world's largest financial printer and also a provider of outsourcing services, legal software and digital print-on-demand solutions
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Feb 7, 2002
Words:579
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