Bowflex Lineup the Talk of the Retail Super Show; Growing Line of Retail Fitness Equipment Now Bears Bowflex Name.ORLANDO, Fla. -- Bowflex(R), a name synonymous with synonymous with adjective equivalent to, the same as, identical to, similar to, identified with, equal to, tantamount to, interchangeable with, one and the same as innovative home exercise gyms, is becoming a comprehensive fitness brand that now appears on a growing line of popular fitness equipment for the home, retail executives and industry leaders discovered at the 20th annual Super Show held here this week. The name Bowflex now appears on three new treadmills, a TreadClimber(R) cardiovascular machine, SelectTech(R) dumbbells, exercise benches and strength cages, in addition to two models of home exercise gyms on display for attendees at the Super Show. The show is hosted annually by the Sporting Goods Manufacturers Association The Sporting Goods Manufacturers Association (SGMA) is a trade association that represents sporting goods manufacturers, retailers, and marketers. Founded in 1906, as of 2007 it had more than 1,000 members representing over 3,000 business locations and employing more than 375,000 , which represents more than 1,000 sporting goods Noun 1. sporting goods - sports equipment sold as a commodity commodity, trade good, good - articles of commerce sports equipment - equipment needed to participate in a particular sport companies serving the $52-billion sporting goods industry. "What a difference a year makes," said Tom Cove, executive vice president of the Sporting Goods Manufacturers Association. "During the last 12 months we've seen Bowflex transformed to become a complete line of fitness equipment compared to just the home gyms it showcased at last year's show. For Bowflex to reveal its growing line of fitness products at this industry-leading retail show, it says a great deal about the company's long-term plans for this brand, which already is among the most well recognized in the fitness industry." "The transformation from a product to a fitness brand came as a result of consumer research where people told us they wanted Bowflex cardio equipment and free weights, in addition to home gyms," said Tim Hawkins, chief marketing officer for The Nautilus nautilus, in zoology nautilus, cephalopod mollusk belonging to the sole surviving genus (Nautilus) of a subclass that flourished 200 million years ago, known as the nautiloids. Group, which makes and markets Bowflex branded equipment. "We are developing innovative, high-quality products, and differentiating them by channel, which makes it easy for consumers to find the right products wherever they prefer to shop." Hawkins said recent sales data shows that Bowflex home gyms and Schwinn(R)Fitness products are rapidly gaining retail market share since they were introduced through larger retailers about 18 months ago. "We're well on our way to becoming the brand leader in every retail segment where we compete," he said. A broad range of Bowflex and Schwinn Fitness branded products are available at retailers such as The Sports Authority Sports Authority is the USA's largest full line sporting goods retailer. The company is headquartered in Englewood, Colorado. It operates over 400 stores in 45 U.S. states under the Sports Authority name. Total sales for the fiscal year ending January 29 2005 were $2.44 billion. , Dick's Sporting Goods Dick's Sporting Goods (NYSE: DKS) is the largest full-line sporting goods retailer in the world. It is headquartered in Pittsburgh, Pennsylvania, USA and has locations in thirty-four states with 314 stores. , G.I. Joes, Costco, Canadian Tire Canadian Tire (TSX: CTC, CTC.A) is one of Canada's 35 largest publicly traded companies and operates an inter-related network of businesses engaged in retailing (hardgoods, apparel and petroleum) and services (financial and automotive). Corporation, Sears Canada Sears Canada Inc. TSX: SCC (more commonly referred to as "Sears") is a retailer, headquartered in Toronto, Ontario, that operates in all provinces and territories across Canada with a network of 188 corporate stores, 180 dealer stores, 67 home improvement showrooms, 112 Sears , more than 350 specialty fitness dealers, and at independent bike dealers. The Nautilus Group Headquartered in Vancouver, Wash., The Nautilus Group, Inc. (NYSE NYSE See: New York Stock Exchange :NLS NLS - Native Language System ) helps people achieve a fit and healthy lifestyle through proper exercise, rest and nutrition. With a brand portfolio that includes Nautilus(R), Bowflex(R), Schwinn(R)Fitness, StairMaster(R) and Trimline(R), The Nautilus Group manufactures and markets a complete line of innovative health and fitness products through direct, commercial and retail channels. The company was formed in 1986 and had 2003 revenues of about $500 million. It has nearly 1,100 employees and operations in Washington, Colorado, Oklahoma, Texas, Illinois, Virginia, Switzerland, Germany, United Kingdom, Italy, China and other locations around the world. More information is at www.nautilus.com This press release includes forward-looking statements. Factors that could cause The Nautilus Group's actual results to differ materially from these forward-looking statements include availability of media time and fluctuating advertising rates, a decline in consumer spending due to unfavorable economic conditions, its ability to effectively develop, market, and sell future products, its ability to get foreign-sourced product through customs in a timely manner, its ability to effectively identify and negotiate any future strategic acquisitions, its ability to protect its intellectual property, introduction of lower-priced competing products, unpredictable events and circumstances relating to international operations including its use of foreign manufacturers, government regulatory action, and general economic conditions. Please refer to our reports and filings with the Securities and Exchange Commission, including our most recent annual report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. and quarterly reports on Form 10-Q Form 10-Q See 10-Q. , for a further discussion of these risks and uncertainties. We also caution you not to place undue reliance on forward-looking statements, which speak only as of the date they are made. We undertake no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date they were made or to reflect the occurrence of unanticipated events. |
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