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Bowflex Dials up Another Dumbbell Innovation; New SelectTech Dumbbell Pair Designed for Women and Teens.


VANCOUVER, Wash. -- Nautilus nautilus, in zoology
nautilus, cephalopod mollusk belonging to the sole surviving genus (Nautilus) of a subclass that flourished 200 million years ago, known as the nautiloids.
, Inc. (NYSE NYSE

See: New York Stock Exchange
:NLS NLS - Native Language System ) has introduced another pair of its popular Bowflex(R) SelectTech(TM) dumbbells, specifically for women and teens who seek innovative weight-bearing exercise but don't want an assortment of dumbbells scattered around their workout area.

The new Bowflex SelectTech 220 dumbbells allow people to select weight from 2.5 to 20-pounds in 2.5 pound increments, simply by turning selectorized dials on the handles that lock in only the selected weight and leave the remaining plates in the accompanying rack. A single set of SelectTech dumbbells functions as the equivalent of eight pairs of traditional dumbbells or free weights.

"We are excited to bring another innovation to the marketplace to help more people become fit and healthy," said Tim Hawkins, chief marketing and customer officer for Nautilus, Inc. "This fitness tool will be available directly from the company beginning this week, and eventually will be made available at certain retailers."

The new dumbbells were met with enthusiasm from Keli Roberts, a Los Angeles-based trainer of celebrities including Cher, author of Fitness Hollywood, and advisor to the Nautilus Institute.

"These innovative dumbbells are a highly practical and space-saving exercise tool that women and teens need to achieve a complete fitness workout. Women are increasingly becoming aware of the importance of weight-bearing exercise in addition to cardiovascular workouts and diets. Weight-bearing exercise helps with balance and flexibility, and results in stronger muscles and bones, which helps women reduce the risk of osteoporosis and related arthritic conditions."

Osteoporosis is considered a major health risk with more than 44 million people ages 50-plus already suffering from low bone mass or osteoporosis, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the National Osteoporosis Foundation The National Osteoporosis Foundation (NOF) is an American voluntary health organization dedicated to osteoporosis and bone health. Its headquarters are in Washington, D.C.. . Osteoporotic fractures cost $18 billion or more annually in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . To prevent or minimize the risks of osteoporosis later in life, people are encouraged to adopt a lifelong pattern of weight-bearing exercise. In addition, they should achieve a balanced diet balanced diet
n.
A diet that furnishes in proper proportions all of the nutrients necessary for adequate nutrition.


balanced diet 
 rich in calcium and vitamin D vitamin D

Any of a group of fat-soluble alcohols important in calcium metabolism in animals to form strong bones and teeth and prevent rickets and osteoporosis. It is formed by ultraviolet radiation (sunlight) of sterols (see steroid) present in the skin.
, refrain from smoking and limit alcohol consumption.

The Bowflex SelectTech 220 dumbbells were designed after receiving feedback from women who loved the 5 to 52.5 pound pair the company introduced last year. The 2.5 to 20 pound pair has a shorter bar length, smaller handle grip, and is easier to maneuver for those who do not anticipate the need for additional weight options. They serve the same function as 16 dumbbells that require plenty of workout floor space or a clumsy rack.

"Free weights are an easy tool to start up or step up a fitness regimen," said Roberts. Ideally, we want people to achieve a balance of training focused on strength, cardio, balance and flexibility."

A pair of Bowflex SelectTech dumbbells retails for $299 plus shipping, with an optional stand for $89. It comes with a free 90-minute training DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
, "Secrets of the 4 Step Rep" by Tom Purvis Tom Purvis (12 June 1888 - 27 August 1959) was a British painter and commercial poster artist.

Purvis was born in Bristol, the son of sailor and marine artist TG Purvis.
, one of the foremost experts in resistance training. The package can be financed for $13 a month and is available exclusively by calling 800-BOW-FLEX or online at www.bowflexselecttech.com. It also includes a six-week satisfaction guarantee, two-year limited warranty Limited warranty

A warranty with certain conditions and limitations on the parts covered, type of damage covered, and/or time period for which the agreement is good.
 on all parts, five-year warranty on weight plates and a one-year warranty on labor.

About Nautilus, Inc.

Headquartered in Vancouver, Wash., Nautilus, Inc. (NYSE:NLS) helps people achieve a fit and healthy lifestyle through proper exercise, rest and nutrition. With a brand portfolio that includes Nautilus(R), Bowflex(R), Schwinn(R)Fitness, StairMaster(R) and Trimline(R), Nautilus manufactures and markets a complete line of innovative health and fitness products through direct, commercial, retail, specialty and international channels. The Company was formed in 1986 and had sales of $524 million in 2004. It has 1,250 employees and operations in Washington, Colorado, Oklahoma, Texas, Illinois, Virginia, Canada, Switzerland, Germany, United Kingdom, Italy, China and other locations around the world. More information is at www.nautilus.com.

This press release includes forward-looking statements. Factors that could cause Nautilus, Inc. actual results to differ materially from these forward-looking statements include availability of media time and fluctuating advertising rates, a decline in consumer spending Consumer demand or consumption is also known as personal consumption expenditure. It is the largest part of aggregate demand or effective demand at the macroeconomic level.  due to unfavorable economic conditions, its ability to effectively develop, market and sell future products, its ability to get foreign-sourced product through customs in a timely manner, its ability to effectively identify and negotiate any future strategic acquisitions, its ability to protect its intellectual property, introduction of lower-priced competing products, unpredictable events and circumstances relating to international operations including its use of foreign manufacturers, government regulatory action and general economic conditions. Please refer to our reports and filings with the Securities and Exchange Commission, including our most recent annual report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 and quarterly reports on Form 10-Q Form 10-Q

See 10-Q.
, for a further discussion of these risks and uncertainties. We also caution you not to place undue reliance on forward-looking statements, which speak only as of the date they are made. We undertake no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date they were made or to reflect the occurrence of unanticipated events.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 24, 2005
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