Bow Flex launch of infomercial campaign fuels sales boom.VANCOUVER, B.C.--(BUSINESS WIRE)--May 20, 1997-- Direct marketing company Bow Flex Inc. has launched its first aggressive 30 minute Infomercial produced in conjunction with the award-winning advertising firm, Stilson & Stilson. Bow Flex plans to intensify the Infomercial campaign because of the proven effectiveness of this method of advertising. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. US News and World Report gross sales Gross Sales A measure of overall sales that isn't adjusted for customer discounts or returns, calculated simply by adding all sales invoices, and not including operating expenses, cost of goods sold, payment of taxes, or any other charge. of products generated by Infomercials exceeded US$1.15 billion dollars back in 1995. This figure is expected to reach US$2 billion in 1997. The same report indicated some 47.1 percent of these sales is derived from the fitness, health, beauty and diet categories. The Bow Flex campaign is already having a significant impact on sales. "The initial response to our campaign has been very encouraging," said Bow Flew president, Brian R. Cook "We reported record-breaking sales for the month of April and we anticipate even greater revenues as we step up the frequency of Infomercials through the year." Sales figures for April 1997 broke all previous Company records by topping CDN (Content Delivery Network) A system of distributed content on a large intranet or the public Internet in which copies of content are replicated and cached throughout the network. $1.7 million (US$ 1.2 million). Bow Flex is riding a wave of record breaking revenues. April was the third consecutive `US Million Dollar Month'. Total Quarterly revenues rose 100 percent over the first quarter 1996, with earnings per share reaching CDN$0.04 per share. In the same period in 1996, earnings per share were $0.01. Bow Flex's line of fitness equipment remains a leader in home-training fitness equipment utilizing its unique Power Rod system to effectively deliver an `isotonic isotonic /iso·ton·ic/ (-ton´ik) 1. denoting a solution in which body cells can be bathed without net flow of water across the semipermeable cell membrane. 2. resistance' workout, a form of exercise highly recommended by fitness experts. The Company's fitness equipment was recognized by Consumer Digest for the Best Buy Award. Bow Flex is a publicly traded Company publicly traded company A company whose shares of common stock are held by the public and are available for purchase by investors. The shares of publicly traded firms are bought and sold on the organized exchanges or in the over-the-counter market. listed on the Toronto Stock Exchange Toronto Stock Exchange (TSE) Canada's largest stock exchange, trading approximately 1,200 company stocks and 33 options. , Symbol: BFX BFX Bitware Fax . For a free investor kit call TOLL FREE 1-888-922-6922 in North America. Visit the bow Flex Website at www.bowflex.com (Email: bowflex@bowflex.com). (Signed) On Behalf of the Board of Directors, Brian R. Cook, Chairman, President & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. The Toronto Stock Exchange has not reviewed and does not approve or disapprove of the adequacy or accuracy of this release. CONTACT: Brian R. Cook, Chairman, President & CEO 1-888-922-6922 |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion