Boutique Hotel Group Taps Christopher R. Perry, VP of Sales & Marketing.Business Editors NEW YORK--(BUSINESS WIRE)--Nov. 14, 2001 Boutique Hotel Boutique hotel is a term originating in North America to describe intimate, usually luxurious or quirky hotel environments. Boutique hotels differentiate themselves from larger chain/branded hotels and motels by providing personalized level accommodation and services / facilities. Group has appointed Christopher R. Perry as Vice President of Sales & Marketing. Mr. Perry is a career hospitality industry executive and joins the Group with over 15 years of experience in selling and marketing luxury properties in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . As Vice President of Sales & Marketing for Boutique Hotel Group, Mr. Perry will oversee the sales division and marketing program for the largest boutique hotel portfolio in Manhattan; five small luxury properties known for their high design elements, unique architecture and a distinctly personalized style of service. Prior to joining Boutique Hotel Group, he was Regional Director of Marketing and Sales, Northeast Region, for Six Continents Six Continents is a large retail PLC in UK which split into Six Continents Retail known as Mitchells and Butlers plc. The hotels and soft drinks business of Six Continents PLC is now known as InterContinental Hotels Group PLC. Hotels, nine owned and managed upscale Inter-Continental and Crowne Plaza This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. hotels totaling 3,800 rooms and $200 million in rooms revenue. There he played a lead role in developing the regional business and marketing plans for the brand and was involved in the repositioning of the Inter-Continental The Barclay New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of during its $70 million renovation. His tenure with Inter-Continental began in 1997 when he was Director of Marketing and Sales for The Barclay New York. In 1999 he was promoted to Area Director of Marketing and Sales for all three owned Six Continents properties in New York City and subsequently moved up to oversee the efforts for the entire Northeast region. Prior to that he was with Hilton Hotels
Mr. Perry is a graduate of Cornell University's School of Hotel Administration and is a member of HSMAI HSMAI Hospitality Sales & Marketing Association International , American Society of Association Executives The American Society of Association Executives (ASAE) is a non-profit professional organization for executive directors and executive vice presidents of professional societies both in the United States and abroad. , Meeting Professionals International and SKAL SKAL Suomen Kuljetus Ja Logistiikka (Helsinki, Finland) SKAL Sundheit Karlek Ålder Lyka (travel organization, Good Health, Love/Friendship, Long Life, Happiness) . At Boutique Hotel Group Mr. Perry joins the senior management team in implementing a strategic five-year plan, focusing on controlled growth into new and existing markets, while retaining the group's hallmark individuality and entrepreneurial spirit. Since its inception in 1999, Boutique Hotel Group has laid the groundwork and assembled a team of pedigree hospitality executives in preparation for launching a strategic expansion and acquisition program. The Company has linked up with several entrepreneurial capital sources to help drive its expansion. The Company has also developed an association with the Puccini Restaurant Group of San Francisco, which provides concept development, design, and management services, primarily to hotel clients, including Outrigger outrigger, canoe-type vessel with a wood or bamboo float attached to the side of the craft and extending out over the water. The term outrigger also refers to the float itself. , Renaissance and Shangri-La. Formed in 1996, the Company is headed by Bob Puccini, who had previously spent eleven years with the Kimpton Group developing, designing and operating 24 restaurants in five cities, including The Grand Cafe at the Hotel Monaco in San Francisco and The Painted Table at the Alexis in Seattle. The Group also owns and operates Oritalia restaurants in San Francisco, Portland and Vancouver, British Columbia. Boutique Hotel Group has taken the industry lead in developing the overall brand, while marketing the unique aspects of each property. The portfolio of five Manhattan hotels is known for being among the early trailblazers in the city's boutique hotel movement and have since been recognized for their enduring design and fresh approach to the industry. The Group earned worldwide recognition for branding its own line of Jazz CD's and was awarded "Best Hotel Design 2000" by Interiors magazine. On an on-going basis the hotels integrate New York City arts organizations The City of New York is home to many arts organizations. They include:
Information on Boutique Hotel Group can be accessed at www.boutiquehg.com |
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