Boutique Hotel Group Selected to Manage Historic Peery Hotel, Salt Lake City Signals First Step of Expansion into New Markets.Business Editors & Travel Writers NEW YORK--(BUSINESS WIRE)--Jan. 29, 2002 Boutique Hotel Boutique hotel is a term originating in North America to describe intimate, usually luxurious or quirky hotel environments. Boutique hotels differentiate themselves from larger chain/branded hotels and motels by providing personalized level accommodation and services / facilities. Group, a leading hospitality management firm founded in 1999 and headquartered in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , has assumed management of the Peery Hotel, a historic 73-room property in downtown Salt Lake City Downtown Salt Lake City is the oldest district in Salt Lake City, Utah. The grid from which the entire city is laid out originates at Temple Square, the location of the Salt Lake City Temple. , Utah. The Peery Hotel management appointment signals the launch of the company's expansion into new and existing markets. The Boutique Hotel Group's other properties include The Mansfield, The Roger Williams, The Shoreham, The Franklin and Hotel Wales Wales, Welsh Cymru, western peninsula and political division (principality) of Great Britain (1991 pop. 2,798,200), 8,016 sq mi (20,761 sq km), west of England; politically united with England since 1536. The capital is Cardiff. , all located in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , making it the largest portfolio of boutique properties in Manhattan. With the assumption of the Peery Hotel management contract, and more properties coming on line, the Boutique Hotel Group recently formed a new national sales team, created to compliment the existing on-site sales staff and provide improved service and an opportunity to cross sell the entire portfolio. The company has also linked up with several entrepreneurial capital sources to help drive the expansion. Kevin Ball, previously with Woodside Hotels and Resorts in California, has been appointed General Manager. "We are proud to add the Peery Hotel to the Boutique Hotel Group collection and extend the company's hallmark style and original brand of service to Salt Lake City," says Steve Marx, President and Chief Operating Officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of the company. "The historic hotel is a perfect fit for the portfolio and complements the design and character of the five sister properties in Manhattan." The Peery Hotel is considered the jewel of Salt Lake City. Built in 1910, during the Utah mining boom, the hotel was completely renovated in 1999 and upgraded again in 2001. Period furnishings, including several antiques from the original Peery, provide a rich, classic ambiance am·bi·ance also am·bi·ence n. The special atmosphere or mood created by a particular environment: "The noir ambience is dominated by low-key lighting . . . . The hotel is located in the heart of the city's cultural, shopping, corporate and convention districts and just 15 minutes from the Salt Lake City International Airport Salt Lake City International Airport (IATA: SLC, ICAO: KSLC) is a public airport located in western Salt Lake City, Utah. The airport is the second largest and one of the fastest growing hubs for Delta Air Lines, as well as hubs for Delta Connection , a key location for the Winter Olympic Games hosted there next month. The hotel has two restaurant outlets and ten banquet and meeting rooms, offering full-service amenities for business and leisure guests. The hotel is completely smoke-free. The Boutique Hotel Group is spearheaded by Steve Marx, President and Chief Operating Officer. Under his leadership, the company has embarked on a strategic five-year plan, focusing on growth into new and existing markets, while retaining the group's hallmark individuality and entrepreneurial spirit. Boutique Hotel Group continues to take the industry lead in developing the overall brand, while marketing the unique aspects of each property. The portfolio of five Manhattan hotels is known for being among the early trailblazers in the city's boutique hotel movement and has since been recognized for its enduring design and fresh approach to the industry. The Group earned worldwide recognition for branding its own line of Jazz CD's and was awarded "Best Hotel Design 2000" by Interiors magazine. The hotels continually integrate New York City arts organizations The City of New York is home to many arts organizations. They include:
Information on Boutique Hotel Group can be accessed at www.boutiquehg.com. For reservations call toll free 1-877-847-4444. |
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