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BountySystems and myHomeKey Team up to Promote Energy Efficiency and Charitable Giving.


Business Editors

NEW YORK--(BUSINESS WIRE)--July 25, 2001

BountySystems, Inc., the leading provider of viral customer acquisition solutions, announced today the launch of its BountyPro(SM) application for myHomeKey, the leading online home management service.

BountySystems was commissioned to customize and install the BountyPro application on myHomeKey's San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay.  home management Web site. With BountyPro, myHomeKey plans to exponentially increase site usage and spread the word about energy efficiency, while supporting the YMCA YMCA
 in full Young Men's Christian Association

Nonsectarian, nonpolitical Christian lay movement that aims to develop high standards of Christian character among its members.
 of San Diego County's Kids to Camp program.

Under the terms of this service arrangement, the YMCA of San Diego County will use BountyPro technology to reach out to its supporters in San Diego County, encouraging them to refer their friends and colleagues to myHomeKey. In exchange, myHomeKey will donate $5 to the YMCA Kids to Camp program for each new user that registers with the Web site via the BountyPro application.

"With summer upon us, we are trying to educate the public about energy efficiency," said Eric Zausner, president and chief executive officer of myHomeKey. "We feel that this is a win-win situation for all. San Diego residents can learn how to reduce their energy costs while helping to send financially disadvantaged kids to YMCA summer camp."

"Viral marketing An online advertising approach that functions somewhat like word-of-mouth. The "viral" refers to how quickly it propagates, but its purpose is not to cause damage like a computer virus, but to make an offer available to the masses.  is the most effective means of spreading myHomeKey's message throughout the San Diego area," said Lon Otremba, BountySystems' CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Our flexible technology has given them the ability to tailor a program that achieves all parties' goals and creates a winning combination."

BountySystems is excited about providing the BountyPro application to myHomeKey and its energy partner in San Diego, Sempra Energy Sempra Energy NYSE: SRE is a San Diego, California-based energy services holding company that was founded in 1998. Sempra owns the Southern California Gas Company, San Diego Gas & Electric, Sempra Commodities, and Sempra Generation.  Connections. BountySystems offers the same opportunity to virtually any industry. By fully automating the referral process, the BountyPro application can be used by any company wanting to lower the cost of and increase the rate of customer acquisition through the utilization of word-of-mouth marketing.

About BountySystems, Inc.

Based in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
, BountySystems is a managed service provider (MSP (1) (Management Service Provider or Managed Service Provider) An organization that manages a customer's computer systems and networks which are either located on the customer's premises or at a third-party datacenter. ) which provides products and services that fully automate acquisition processes. Utilizing its patent-pending, BountyPro Platform(SM), BountySystems helps clients acquire new customers, drive incremental Additional or increased growth, bulk, quantity, number, or value; enlarged.

Incremental cost is additional or increased cost of an item or service apart from its actual cost.
 revenue, and increase customer loyalty and retention. BountySystems' technology supports targeted communications, incentive-based viral message broadcasting and complete tracking and reporting of all referral activity. Using an advanced implementation process and its API technology, BountySystems delivers customized solutions to meet a wide range of short- and long-term client needs. BountySystems was recently named one of Silicon Alley An area in New York that has become known for its companies devoted to multimedia and the Internet. It is located in Manhattan's "Soho" district, which does not stand for Small Office Home Office, rather it is SOuth of HOuston Street.  Reporter's 12 to Watch in 2001. For more information, visit www.bountysystems.com.

About myHomeKey.com, Inc.

Founded in 1999, San Francisco-based myHomeKey is America's first true online home management service. It provides consumers with access to guaranteed home repair and maintenance services, sale and delivery of brand-name appliances, home energy analysis and management, community connections, and home information management. Consumers have access to more than 40,000 rated, referred and insured service technicians throughout the country from partners including Sears, GE, Chem-Dry, Roto-Rooter, The Home Service Store, Carrier and HouseMaster house·mas·ter  
n.
A male teacher in charge of a residence hall at a school.

Noun 1. housemaster - teacher in charge of a school boardinghouse
headmaster, schoolmaster, master - presiding officer of a school
. More than 1,000 home-related products, from brand names such as Black & Decker, Carrier, Culligan, Amana, Sharp and DeLonghi, are also available to members. The myHomeKey site can be accessed by visiting www.myhomekey.com. For corporate information, visit www.myHomeKey.com/corp.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 25, 2001
Words:538
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