BountySystems and FortuneCity Partner to Offer BountyCity, an Online BountyMarket for Corporate and Consumer Buyers and Sellers.

Business Editors

NEW YORK--(BUSINESS WIRE)--Jan. 31, 2001

BountySystems, Inc. and FortuneCity.com, Inc. today announced the launch of BountyCity.com, an online marketplace that allows users to offer cash "bounties" to anyone who helps them find buyers or sellers. This new referral process creates a viral community of scouts and brokers - a "BountyMarket(SM)."

"It's a simple and powerful concept," said Lon Otremba, CEO of BountySystems. "At BountyCity, individuals or businesses advertise products, services, jobs, and information - or the need for these - and offer cash incentives to anyone who can successfully play matchmaker. By combining the powerful incentive of cash rewards with an integrated advertising and e-mail system, we have found a way to harness the true connective and viral nature of the Internet. BountyCity brings people together in a safe, private environment that facilitates the closing of deals."

For example, those wishing to buy a rare collectible or sell a car can post bounties seeking interested buyers or sellers. BountyCity can be used by those wishing to find or promote professional services, companies looking for a hard-to-find employee, or job seekers searching for that perfect position.

"Almost every community of interest can use BountyCity as a tool to match supply with demand by turning its members into foot soldiers with cash incentives to access their personal networks of contacts. And with tens of thousands of communities already alive and growing on FortuneCity, it's easy to understand why we are very excited about being the first to have this opportunity to monetize our user base. We are looking forward to watching the growth of BountyCity and furthering our relationship with BountySystems," said Peter Macnee, President and CEO of FortuneCity.

About BountySystems, Inc.

Based in New York City, BountySystems, Inc. (www.bountysystems.com) is an application service provider (ASP) which has developed BountyMarket(SM), an Internet application that allow users to offer cash bounties to anyone whose referral of a buyer, a seller, or a prospective employee leads to a successful transaction or hire. At the heart of this application is BountySystems' patent-pending Referral Reward Engine(SM), a core business process and technology which tracks both online and offline referrals and allows cash incentives to be offered to businesses and individuals who make successful referrals. BountySystems' infrastructure can be utilized by a variety of portals, employment or special interest sites. It is designed as a complement to many existing e-commerce models supporting online communities, auctions, classifieds, and job boards. The application works equally well in B2B, C2C, and B2C environments allowing businesses of all types to virally grow and monetize traffic, and increase content and "stickiness". BountySystems' customers include leading technology, content, and portal providers.

About FortuneCity.com, Inc.

FortuneCity.com, Inc. is a leading global new media company of highly interactive personal publishing, content, utility, entertainment and technology properties, collectively called the FortuneCity Network. You can find everything from the hottest content to the latest publishing utilities and tool sites to breakthrough wireless technology in the FortuneCity Network. The FortuneCity Network is ranked 15th by Media Metrix (December 2000) as having the 15th largest Internet audience in the world.