Bounty SCA Worldwide Partners With Alloy Online to Create Teen Marketing Alliance; Partnership Enhances Data and Research Capabilities to Reach Teens Online and Offline.Business Editors GLENVIEW, Ill.--(BUSINESS WIRE)--Jan. 18, 2000 Bounty SCA (Single Connector Attachment) An 80-pin plug and socket used to connect peripherals. With a SCSI drive, it rolls three cables (power, data channel and ID configuration) into one connector for fast installation and removal. Worldwide, an Agency Brand of Snyder Communications Snyder Communications Inc. (SNC) was founded in 1988 by Daniel M. Snyder and his sister Michelle Snyder. Their activities were mainly outsourced marketing services, such as Direct marketing, database marketing, proprietary product sampling, sponsored information display in prime , Inc. (NYSE NYSE See: New York Stock Exchange :SNC SNC St Norbert College (De Pere, Wisconsin) SNC Sistema Nervioso Central SNC Société en Nom Collectif (French: Partnership) SNC Système Nerveux Central (French: central nervous system) ), today announced that it has entered into a comprehensive marketing partnership with Alloy Online (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :ALOY) to offer marketers integrated, multi-media marketing opportunities focusing on Generation Y. The partnership will deliver true "surround teen" marketing to Fortune 100 companies. "With Alloy Online, we've coupled unparalleled access to Gen Y See generation X. with the insight and assets required to place our clients' messages, brands and products in front of teens noticeably throughout their day," said Steve Kaplan, Chief Executive Officer, Bounty SCA Worldwide. "Whether it is at school, home, where they hang out, or on the Web, we're interacting with teens. By imbedding the brand with teen's interests throughout their day we're able to reinforce brand loyalty--giving them what they want to see when they want to see it," Kaplan added. The partnership will build global teen data assets and in-depth research capabilities through Alloy Online's teen retail catalogs and leading teen Web destination, Alloy.com, and Bounty SCA's leading teen and college data compiler, American Student List. The partnership will also utilize Bounty SCA's proprietary channels that reach 80% of all teens in the U.S. where they learn, live and socialize so·cial·ize v. so·cial·ized, so·cial·iz·ing, so·cial·iz·es v.tr. 1. To place under government or group ownership or control. 2. To make fit for companionship with others; make sociable. . "This is truly a breakthrough partnership combining the consumer insight and targeted access of Bounty SCA Worldwide with Alloy.com's reach and popularity among the teen market on the Web, in the home, and at school," said Matt Diamond, co-founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Alloy Online. "This unprecedented level of insight provides us with the tools to find out what today's teens really want." About Alloy Online Alloy Online is a leading Web site and direct marketer providing community, content, commerce, and entertainment to Generation Y, one of the fastest growing segments of the Internet population. Its convergent media model - which combines its Web site (www.alloy.com), its Alloy Online e-zine, and its catalog, Alloy - has a total reach of more than 10 million individuals per month. Together, these components offer a unique blend of services through which teens can interact, share information, explore compelling and relevant content and shop for apparel, accessories, footwear, music, cosmetics and magazine subscriptions. For further information regarding Alloy Online, please visit the company's Web site (www.alloy.com) and click on `Investor Info' or call the investor information line at 877-ALLOY-IR. About Bounty SCA Worldwide Bounty SCA Worldwide is the world's largest provider of consumer access and insight, reaching over 100 million consumers through over 200,000 proprietary channels. Bounty SCA provides consumer marketing, media solutions, data services, and contract packaging & fulfillment to its clients representing over half of the Fortune 500. Bounty SCA has 1,170 employees in 29 offices throughout the world. Bounty SCA is Snyder Communication's consumer access and insight Target Market Agency Brand. For more information please visit the Bounty SCA web site at www.bountysca.com. Snyder Communications, Inc. is one of the leading providers of integrated marketing communications Integrated Marketing Communications Definition The American Marketing Association suggests that integrated marketing communications (IMC) is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or , interactive services and advertising in the world. Snyder's Brann Worldwide offers comprehensive direct marketing, database modeling, customer relationship management and integrated sales support. Snyder's Arnold Communications provides advertising, creative, and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most services through its global network. Snyder's Circle.com (NASDAQ:CIRC) provides an entire range of interactive capabilities extending from front-end Internet Website development through to the back-end e-commerce systems. Snyder's Bounty SCA Worldwide offers global consumer access and insight through its proprietary channels. Snyder communications has offices throughout the United States, the United Kingdom, France, Belgium, Spain, Switzerland, and Russia. Visit the Snyder Communications Website at www.snyder.com. With the exception of historical information in this press release, the matters described herein contain forward-looking statements that are made pursuant to the Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Forward-looking statements involve a number of risks, uncertainties and other factors beyond Alloy Online, Inc.'s control, which may cause material differences in actual results, performance or other expectations. The factors are detailed in the Company's most recent registration statement on form S-1 filed with the Securities and Exchange Commission. |
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