Boundless Technologies Among Seven Companies Who Select MSI For Web Hosting and Co-Location Services.

AUSTIN, Texas--(BUSINESS WIRE)--Sept. 27, 1999--

Providing Web Site Owners With Certain Speed, Reliability Makes MSI 

Customer Sites Sticky, Minimizes Lost Surfers' Business and Boredom

Seven companies, including Boundless Technologies Inc. (AMEX:BND), convinced that the future of successful Internet firms is reliant on unlimited, scalable bandwidth, have tapped MSI Holdings Inc., (OTC BB:MSIA) for web hosting and co-location services, the company announced today.

Along with Boundless, Aim Technologies Inc., Mall.com, OilProperties.com, Spectranet Inc., Teledynamics and Venable Industries have all formalized agreements with MSI in the few weeks since it introduced its unique, unlimited bandwidth-on-demand capabilities (August 25th).

According to Robert Gibbs, MSI's president and CEO, "These new customers are direct validation that there is a growing concern about the projected increase in Internet traffic over the next 18 to 24 months. The fear is that increased traffic will slow the overall performance of most Internet connections, inhibiting the growth of companies that are unable to provide speedy and reliable delivery of enriched multimedia content."

Boundless Technologies

"As an industry leader in Internet appliances, Boundless depends on being able to offer customers immediate access to its web-based services. By allowing us to place our web services directly on the Internet's backbone, MSI's services give us the invaluable security of knowing our customers are protected from slow response and connection downtime," said Mark O'Brien, vice president of marketing, Boundless Technologies Inc. Boundless is the largest U.S. manufacturer of text and Windows-based Terminals, other thin-client solutions and Internet appliances.

"MSI's unlimited, on-demand bandwidth model gives us a virtual guarantee that no matter how many requests for information we receive at any one time, we can fulfill them all with ease," he added.

The MSI relationship with Boundless results in a custom web hosting solution specifically tailored to the company's needs, including an original design for all hardware and network configurations. The mission critical applications that MSI are hosting have been meticulously designed and reviewed by MSI's Internetworking team to ensure that Boundless Technologies can guarantee delivery of their applications over the Internet successfully.

Aim Technologies

Aim Technologies, the company that invented the Fan Card -- used by professional sports organizations to identify, track, and target sports fans with specific demographic profiles -- has also tapped MSI to house its web servers. The company says it is able to communicate directly to specific fans, encouraging more frequent attendance and increased spending per visit.

"As a company that collects consumer information at various sporting venues across the country, it is imperative that our online databases be accessible to a large number of users simultaneously. MSI provides bandwidth as we need it and allows us to ensure our clients can access stored consumer profiles, no matter how many of them are logged on," said Bill Reynolds, chief technology officer at AIM Technologies. "MSI's redundancy features and direct Tier-1 Internet connection were very important to us in the decision making process."

"Coming so quickly on the heels of MSI's announcement of these services, these new agreements reinforce our position as the premiere bandwidth and reliability solution provider to Internet companies of all sizes. Our new customers' quick recognition of our capabilities serves as a testament to the inherent advantages of MSI's technology and business model," said Gibbs. "We stand alone in our ability to offer a direct connection to the Internet's backbone to companies of any size. We're excited about this great start and look forward to continuing success in the future as we lay plans to move into additional markets in the near term."

Due to MSI's strategic alliance with GTE Internetworking, the company can offer its clients unparalleled direct access to GTE's Tier-1 POP which runs through the company's corporate headquarters. Through this alliance, MSI's clients have access to a virtually unlimited amount of on-demand Internet bandwidth.

About MSI Holdings Inc.

MSI Holdings Inc., (MSI), is a Utah corporation headquartered in Austin, Texas. MSI provides advanced Internet broadcast delivery for a broad array of markets. MSI's Direct Optical Co-location Connection (DOCC((TM))) provides broadband Internet co-location services and high-speed Internet connectivity through MSI's facilities in Austin. MSI Holdings Inc. is publicly traded on the OTC Bulletin Board under the symbol "MSIA." For more information regarding MSI Holdings, Inc. visit http://www.msiaustin.com.

Certain statements in this release constitute forward-looking statements or statements which may be deemed or construed to be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The words "forecast," "estimate," "project," "intend," "expect," "should," "believe," and similar expressions are intended to identify forward-looking statements. These forward-looking statements involve and are subject to known and unknown risks, uncertainties and other factors which could cause the Company's actual results, performance (financial or operating) or achievements to differ from the future results, performance (financial or operating) or achievements expressed or implied by such forward-looking statements. The above factors are more fully discussed in the Company's SEC filings.