Boundless Motor Sports Racing, Inc. Anounces New Late Model Series.

Sports Editors/Business Editors

RICHARDSON, Texas--(BUSINESS WIRE)--Jan. 8, 2004

Boundless Motor Sports Racing, Inc. (OTCBB:BMSR) (Boundless) announced that it is forming a new 2004 Late Model Series to begin racing this spring. In addition, Boundless announced that it has received tentative commitments from 12 drivers to race in the Series, including five-time National Champion Scott Bloomquist who has accumulated more than 400 wins and career earnings in excess of $3,000,000. The 2004 racing schedule is currently under development, and Boundless expects to hold 40 racing events at 25 different tracks.

"Boundless is giving us the chance to have a real say in our future. As drivers, with the Boundless series I feel like we have the opportunity to become a member, not just a participant," said Bloomquist. "The opportunity to develop a series from the ground-up was an attractive draw for me and other drivers. I believe that our commitment to this Series is a move that will translate into the growth of a relatively untapped Late Model Series fan-base that numbers in the hundreds of thousands nationwide."

"From a promoters point of view the Boundless Late Model concept could prove to be more beneficial than any other series in the past," said Mark Richards, chassis manufacturer and car owner. "No other series has been set up where there will be 12 drivers contractually committed to be at a specific race event. That's a big plus for promoters who can advertise, months in advance, the elite drivers to draw in the fans."

"Another advantage to this Series as a driver," continued Richards, "is that the Series will be purse friendly - it won't be a top-heavy purse that only benefits the top couple of drivers."

"I'm very about the positive responses we have seen to date, especially from the drivers," said Bobby Hartslief, Boundless Chief Operating Officer. "I believe that the Series will be exciting and beneficial for Boundless, the drivers, the promoters and the fans alike."

"The Late Model Series is a perfect fit for the expansion of the Boundless entertainment platform," Paul A. Kruger, Boundless Chairman and CEO. "We're confident that with the commitment of drivers and sponsors, the series will be a revenue source that will continue to build as it gains momentum with fans and the racing community."

About Boundless Motor Sports Racing, Inc.

Based in Richardson, TX, Boundless is a racing and sports entertainment company. Boundless is currently pursuing the acquisition of dirt motor sports racing sanctioning organizations, promotional organizations and racetracks in the United States. Boundless also may acquire the rights to other international racing series in the United States and internationally.

For further information on Boundless or this press release please contact Terri Metzger, Public Relations at 405-818-4796, email [e-mail], or visit our corporate web site at www.boundlessmotorsportsracing.com. For more information about DIRT Motorsports, Inc., or World of Outlaws, Inc., visit their respective web sites at www.dirtmotorsports.com and www.worldofoutlawsracing.com.

This release may contain forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995, which involve risks and uncertainties. Closing of this acquisition is subject to fulfillment of certain conditions precedent, and there can be no assurances that all of such conditions precedent will be satisfied or waived. Among the important factors which could cause actual results to differ materially from those in the forward-looking statements are economic, competitive and technological factors effecting the company's operations, markets, merger and acquisition activities, products, services and prices, as well as other factors detailed in the company's filings with the Securities and Exchange Commission.