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Boundless Motor Sports Racing, Inc. Announces Nielsen Results for Outdoor Channel World of Outlaws Sprint Series Broadcasts.


NORMAN, Okla. -- Boundless Motor Sports Racing Inc., (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:BMSR BMSR Black Moth Super Rainbow (band) ) (Boundless) announced that the third quarter Nielsen results for The Outdoor Channel broadcasts of the World of Outlaws The World of Outlaws (often abbreviated WoO) is an American motorsports sanctioning body. The body sanctions two major national touring series. It is best known for sanctioning a national tour of sprint cars.  (WoO) Sprint Series raised the total number of persons age 18 and over watching the broadcasts from April - September to more than 2,500,000.

"The Outdoor Channel recognizes the passion of World of Outlaws Sprint car fans for their sport, and was excited about the opportunity to bring this quality racing product to a national audience on a weekly basis," said Wade Sherman, Senior VP Programming for the Outdoor Channel.

The WoO Sprint Series contract with The Outdoor Channel, which has 26 million subscribers and is available to more than 63 million households, extends through 2006.

"We have been pleased with the relationship," said Sherman. "The World of Outlaws has quickly become a staple of our motorsports programming and we enjoy a great deal of on site promotion at the races At The Races is a British television channel, originally co-founded with Channel 4, but now owned by a partnership between British Sky Broadcasting, Arena Leisure PLC and 28 (out of the 59) UK racecourses.  for our brand as well."

As the 2004 season draws to a close, plans to enhance The Outdoor Channel 2005 broadcasts are being formalized. "We plan to increase the number of cameras on site for next year's productions and add in-car cameras to bring the excitement of sprint car racing Sprint cars are high-powered race cars designed primarily for the purpose of running on short dirt or paved tracks. Sprint car racing is popular in the United States, Australia, and New Zealand.  to another level," said Sherman. "Boundless has some plans to make the on site experience more enjoyable and I am confident this will translate to more stimulating television as well."

"Our partnership with The Outdoor Channel has given us the advantage of national television coverage of 35 World of Outlaws Sprint Series events this year," said Paul A. Kruger, Boundless Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "We plan to continue to strengthen this relationship to the benefit of sponsors, team owners and drivers, and of course, the fans."

The WoO Sprint Series has also been the subject of The Outdoor Channel's "Circle of Honor" program, hosted by Tom Wopat, which honors famous outdoorsmen Outdoorsmen are men who enjoy hunting, fishing, and camping out in the woods. Typically, they live in the northern United States or Canada. Stereotypically, they are flannel wearing, beard toting men like Paul Bunyan or the Brawny paper towel mascot.  and sports legends. This month "Circle of Honor" features 18-time World of Outlaws Champion Steve Kinser. The show spotlights the amazing racing career of the "King of the Outlaws" and the legacy of the Kinser family. The show airs Thursday, September 30th at 11:30 p.m. EDT EDT
abbr.
Eastern Daylight Time


EDT Eastern Daylight Time

EDT n abbr (US) (= Eastern Daylight Time) → hora de verano de Nueva York

EDT 
, and again on Friday, October 1st at 10:30 p.m. EDT.

Visit www.outdoorchannel.com for more information. Check your local listings for channel information.

Based in Norman, Okla., Boundless is a racing and sports entertainment company. Boundless is currently pursuing the acquisition of dirt motor sports racing sanctioning organizations, promotional organizations and racetracks in the United States.

For further information on Boundless or this press release contact Terri Metzger, Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  at 405-360-5047 Ext. 113, email press@boundlessracing.com or visit our corporate web site at www.boundlessracing.com. For more information about the World of Outlaws and DIRT Motorsports visit www.theworldofoutlaws.com, www.WoOLMS.com and www.dirtmotorsports.com respectively.

This release may contain forward-looking statements as defined by the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995, which involve risks and uncertainties. Among the important factors which could cause actual results to differ materially from those in the forward-looking statements are economic, competitive and technological factors effecting the company's operations, markets, merger and acquisition activities, products, services and prices, as well as other factors detailed in the company's filings with the Securities and Exchange Commission.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 30, 2004
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