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Boulder Dash, One of the Most Enduring Electronic Game Franchises in History, Hits Verizon Wireless' Get It Now; Airborne Entertainment & First Star Launch Boulder Dash-M.E.


Business Editors

MONTREAL & BEDMINSTER, N.J.--(BUSINESS WIRE)--Dec. 3, 2003

Boulder Dash For the amusement park ride by the same name, see Boulder Dash (roller coaster).

Boulder Dash, aka Rockford, originally released in 1984, is a classic series of computer games for the Apple II, MSX, ZX Spectrum, Commodore 64, and Atari 400/800 home
(R), dubbed "the best Commodore 64 game ever" is back with another platform to conquer. An undeniable hit for years in arcades, on consoles and on PCs, this nostalgic action-puzzle game is now going mobile as Boulder Dash(R)-M.E.(TM) with Verizon Wireless Cellco Partnership, doing business as Verizon Wireless, owns and operates the second largest wireless telecommunications network in the United States, based on total wireless customers. , the nation's largest wireless provider and operator of the nation's most reliable wireless network. Beginning this week on Verizon Wireless' Get It Now, a virtual wireless software store, you can dig tunnels, collect diamonds and, of course, dodge boulders. The sixth game in the award winning Boulder Dash(R) series was developed by InstantCom, Ltd. of Zagreb, Croatia and is published jointly by First Star Software and Airborne Entertainment.

Losing none of its charm or playability in the mobile space, the game Boulder Dash(R)-M.E.(TM) has 26 challenging caves (10 tutorial and 16 game caves) providing players the ability to rotate the screen 90 degrees and a vast inventory of tools and weapons, like sledgehammers, kicks and bombs. Already ranked #1 by Midlet-Review, and recipient of two Mobile Games Awards(TM) Boulder Dash(R)-M.E.(TM) is expected to carry this success into the wireless world.

"We are very pleased to be working with Airborne," said Richard M. Spitalny, President of First Star. "They have excellent relationships with the country's leading mobile network operators and are very experienced marketing and promoting strong brands such as Boulder Dash."

"As games go, Boulder Dash is an incredibly well-known commodity," said Garner Bornstein, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Airborne Entertainment. "This increases its value immensely in the marketplace. Older players will be taken by the game's nostalgia appeal while younger players will get off on how challenging and how much fun it is."

Download charges for Get It Now applications vary and airtime charges apply when browsing, downloading and using certain applications. Customers using select Get It Now-enabled handsets can access the Get It Now virtual store. Boulder Dash(R)-M.E.(TM) is available on the Samsung SCH-A530, LG VX6000 and Audiovox CDM 1. CDM - Content Data Model
2. CDM - Code Division Multiplexing
8600 for $2.99 monthly access or $5.99 for unlimited use purchase.

About Verizon Wireless

Verizon Wireless is the nation's leading provider of wireless communications wireless communications

System using radio-frequency, infrared, microwave, or other types of electromagnetic or acoustic waves in place of wires, cables, or fibre optics to transmit signals or data.
. The company has the largest nationwide wireless voice and data network and 36 million customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications
"Verizon" redirects here: this article is about the corporation; see also Verizon Wireless, Verizon Online DSL and Verizon FiOS.


Verizon Communications, Inc.
 (NYSE NYSE

See: New York Stock Exchange
:VZ) and Vodafone (NYSE and LSE LSE - Language Sensitive Editor : VOD See video-on-demand.

VoD - video on demand
). Find more information on the Web at www.verizonwireless.com.

About Get It Now(SM)

Get It Now from Verizon Wireless puts a virtual software store inside a wireless phone. Customers with Get It Now-capable phones can download applications over the air and purchase them from their phones. getTXT, getIM and getEMAIL help customers stay in touch and communicate with others. getGAMES keeps customers entertained, while getGOING applications, made for today's mobile lifestyle, offers restaurant location services See mobile positioning.  with maps, directions and more. View and share digital photos with getPIX, check out Web cams with getFLIX or identify incoming callers by assigning a unique ring with getTONES. getALERTS keeps customers informed while getBROWSING lets them access the Web from their wireless phone.

About Airborne Entertainment

Airborne Entertainment is the leading turnkey mobile channel management company, creating, deploying, distributing and managing the most compelling mobile games and entertainment for the world's most recognizable media and consumer brands. Airborne Entertainment distributes its specialty channels and programs to all top-tier wireless carriers, reaching nearly 100% of all enabled mobile subscribers in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . For more information, please visit www.airborne-e.com.

About First Star Software, Inc.

Founded in 1982, First Star has developed, licensed and published numerous award-winning, best selling titles including: SPY vs. SPY Spy vs. Spy is a wordless black and white comic strip that has been published in Mad magazine since 1961. It was created by Cuban Antonio Prohías, who fled to the United States in 1960 (just days before Fidel Castro took over the Cuban free press). (R); SUPERMAN(R); ASTRO CHASE(R); and, BOULDER DASH(R). Boulder Dash has been licensed into the coin operated arcades fours times with over 2,000,000 units in the series having been sold by First Star and its licensees. Previously, Boulder Dash has been name GAME OF THE YEAR and ARCADE GAME OF THE YEAR. For more information please visit http://www.firststarsoftware.com.

Boulder Dash(R) is a registered trademark of First Star Software, Inc. Boulder Dash(R)-M.E.(TM) is a trademark of First Star Software, Inc. Copyright (C) 1984, 2003. All other brands are registered trademarks of their respective owners.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 3, 2003
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