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Boulder, Colorado, Startup Simplifies Previewing, Purchasing Music and Video Over the Web and Wireless Devices.


Business and Entertainment Editors/High-Tech Writers

Webnoize 2000

LOS ANGELES--(ENTERTAINMENT WIRE)--WEBNOIZE 2000

Nov. 13, 2000--ClickPLAY, Inc.:
-- New patent-pending technology to offer consumers a very easy and pleasurable
way to experience and purchase music, movies and other media over the Web and
via wireless devices.

-- Scheduled to launch in Q2 2001, the ClickPLAY Platform will provide major
media publishers, Web sites, media retailers and Internet marketing
organizations with a new and completely legal system for providing e-previews
to their customers.

-- Along with completed deals to license music and video content, ClickPLAY has
already signed a wireless partnership with GEO Interactive to package and
deliver previews over Emblaze(TM)-enabled mobile telephones and other wireless
devices.

-- Founded by award-winning music and computer-industry veteran Alan Josef
Kaplan, ClickPLAY, Inc. includes a team of seasoned entertainment industry
players, most notably Senior Consulting Advisors Deborah A. Morgan, formerly
general manager of BMG Classics and head of Marketing and Sales at Polygram
Classics and Jazz, and film executive Fred Fuchs, producer of Godfather III,
The Virgin Suicides and 17 other motion pictures.


Boulder, Colorado The City of Boulder (, Mountain Time Zone) is a home rule municipality located in Boulder County, Colorado, United States. Boulder is the 11th most populous city in the State of Colorado, as well as the most populous city and the county , startup ClickPLAY, Inc. is working on a new and -- for the first time -- simple way for consumers to experience and purchase music and video products via the Web and over wireless devices.

The first application of the ClickPLAY Platform will be the ClickPLAY Network. Scheduled to launch in Q2 of 2001, the new network will feature a patent-pending "user experience" that lets consumers easily preview and purchase media products, while assuring content owners of legal, secure promotions.

At the same time, the ClickPLAY services group will provide a completely new promotional and selling platform linked to major media publishers, Web sites, media retailers and Internet marketing See Internet advertising.  organizations.

Simplicity is Everything

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 ClickPLAY, the recent controversy surrounding Napster and other media file sharing Copying files from one computer to another. See peer-to-peer network, file sharing protocol and file and printer sharing.  alternatives obscures the fact that most Internet users still don't know Don't know (DK, DKed)

"Don't know the trade." A Street expression used whenever one party lacks knowledge of a trade or receives conflicting instructions from the other party.
 how to access audio and other media over the Web.

"I spend day after day talking to Noun 1. talking to - a lengthy rebuke; "a good lecture was my father's idea of discipline"; "the teacher gave him a talking to"
lecture, speech

rebuke, reprehension, reprimand, reproof, reproval - an act or expression of criticism and censure; "he had to
 people about our new concept of media interaction, and almost everyone has had a problem trying to access music and other media on the Internet," says ClickPLAY founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Alan Kaplan. "For the 70% of Internet users still looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 a simple way to access on-line media, the ClickPLAY Network offers the first truly easy, one-click way to preview and purchase music and other media products over the Web and wireless devices."

To access the ClickPLAY Network, consumers will access a small (35K) browser-friendly applet the first time they find a Web site showing the spinning ClickPLAY logo. Once received, the ClickPLAY applet gives the user an easy, pleasurable way to preview a selection of 12 or more high-quality media clips lasting approximately 40 seconds each. If the consumer wishes to purchase a CD or video, they can click a "buy" button to order from an existing on-line retailer, or to print out a discount coupon that they can bring to a bricks-and-mortar retailer in their area.

A New Model for Promoting and Selling Media On-Line

In addition to the consumer experience, the ClickPLAY Network will also function as a promotional and selling platform that relies on a network of relationships with major media publishers, Web sites, media retailers and Internet marketing organizations.

"The ClickPLAY platform has the potential to change the way that all digital media is previewed and sold," says Kaplan. "We see the ClickPLAY Network as the first music solution that is acceptable to the vast majority of consumers -- and to the music and video publishing industry as a whole."

ClickPLAY has already signed agreements to demonstrate this technology with selected preview content from Gold Circle Entertainment, and preview material from the Internet feature film Quantum Project from SightSound.com. ClickPLAY is also negotiating content deals with a number of music and filmed entertainment organizations.

Additionally, ClickPLAY has signed a partnership agreement with GEO Interactive to encode (1) To assign a code to represent data, such as a parts code. Contrast with decode.

(2) To convert from one format or signal to another. See codec and D/A converter.

(3) The term is sometimes erroneously used for "encrypt.
, host, package and deliver previews over Emblaze em·blaze 1  
tr.v. em·blazed, em·blaz·ing, em·blaz·es
1. To set on fire.

2. To cause to glow; light up.
(TM)-enabled mobile telephones and other wireless handheld devices. During demonstration trials, ClickPLAY will gather and package high-quality previews of music, movies and other video content for use by Emblaze-enabled wireless devices. ClickPLAY will be introduced to each carrier utilizing Emblaze products and services.

ClickPLAY Management

The ClickPLAY Platform is the brainchild of music and computer-industry veteran Alan Josef Kaplan, visionary, founder, and chief executive officer of ClickPLAY, Inc.

Before launching ClickPLAY last year, Kaplan launched and ran Music West, an $18 million music publishing The contractual relationship between a songwriter or music composer and a music publisher, whereby the writer assigns part or all of his or her music copyrights to the publisher in exchange for the publisher's commercial exploitation of the music.  and record label, which won Billboard Magazine's Label of the Year Award in 1989 and 1990. Kaplan has also served as an adviser to management of Gold Circle Entertainment (music), PackageNet (on-line package delivery), Headspace head·space  
n.
The volume left at the top of an almost filled jar, tin, or other container before sealing.

Noun 1. headspace - the volume left at the top of a filled container (bottle or jar or tin) before sealing
 (now Beatnik, music on the Internet), MissionStudios (video games See video game console. ) and the Motorola Interactive Media Festival (a conference on new media and the Internet). In 1990, Kaplan was named one of the Top 40 Entrepreneurs Under 40 by the editors of Entrepreneur Magazine Entrepreneur Magazine is a publication that carries news stories about entrepreneurialism, small business management, and business opportunities.

This magazine is published monthly, with a total of 12 issues annually. (No special extra issues are published.
.

ClickPLAY Senior Consulting Advisors Include:

-- Deborah A. Morgan (Senior Consulting Advisor), formerly

general manager of BMG BMG Bundesministerium für Gesundheit (Germand: Federal Ministry for Health)
BMG Be My Girl
BMG Blue Man Group
BMG Bertelsmann Music Group
BMG Be My Guest
BMG Browning Machine Gun
BMG Bulk Metallic Glass
 Classics and head of marketing and

sales at Polygram Classics and Jazz. Deborah currently runs D.

Morgan and Associates, a marketing and business development

consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee
consulting company

business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a
.

-- Film executive Fred Fuchs (Senior Consulting Advisor),

producer of Godfather III, The Virgin Suicides and 17 other

major motion pictures. Fuchs is former president of Francis

Ford Coppola's Zoetrope Zo´e`trope

n. 1. An optical toy, in which figures made to revolve on the inside of a cylinder, and viewed through slits in its circumference, appear like a single figure passing through a series of natural motions as if animated or mechanically moved.
 Studios, and is executive producer for

the interactive entertainment company Extend.com, an

interactive programming provider.

About ClickPLAY Inc.

Based in Boulder, Colorado, ClickPLAY, Inc. employs 10 people, and is a privately owned and funded company specializing in Internet and wireless solutions for the digital entertainment space. ClickPLAY products and services are designed under the belief that media should be easy to interact with, should invite a personal response, and should be simple to find and experience. ClickPLAY, Inc. is located on the Web at http://www.clickplay.com.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 13, 2000
Words:981
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