Bottoms up.
A survey of the beer market by Jokai Times, a trade publication of the brewing brewing: see beer. industry, rated Japan's best-selling best·sell·er also best seller n. A product, such as a book, that is among those sold in the largest numbers.
best brands in 2002. Asahi Asahi (朝日 or 旭) means "morning sun" in Japanese. It is a name of several places in Japan: - a city:
- Asahi, Chiba (旭市; Asahi-shi)
Super Dry remained the nation's top seller, with 159.55 million cases shipped. The first five places were dominated by the big two, Asahi and Kirin, and no foreign brands figured in the top 25. After Super Dry came Kirin Tanrei (malt beverage Malt beverage is an American term for both alcoholic and non-alcoholic fermented beverages, in which the primary ingredient is barley, which has been allowed to sprout ("malt") slightly before it is processed. , 60.5 million cases); Kirin Lager (50.5 million cases); Asahi Honnama (malt beverage, 47 million cases) and Kirin Ichiban Shibori (40.98 million cases). The top 10 was rounded out by Sapporo Black Label; Sapporo's Hokkaido Nama Shibori (malt beverage); Suntory Malt's Draft; Kirin Tanrei Green Label (malt) and Suntory's Magnum Dry Soukai shikomi (malt).
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