BostonWorks To Launch New Section Format on January 7.Extended Distribution Will Include Insertion in Metro Boston and Boston Globe BOSTON -- On Sunday, January 7, BostonWorks, the leading recruitment services provider in Greater Boston Greater Boston is the area of the Commonwealth of Massachusetts surrounding the city of Boston, Massachusetts. While Metro Boston tends to be the "Inner Core" surrounding the City of Boston, Greater Boston overlaps the North and South Shores, as well as the MetroWest region. , will launch a new tabloid style pull-out section in the Boston Globe. The conversion to a tabloid style, which is being introduced in conjunction with Big Help January 2007, will feature a new layout designed to extend the reach and shelf-life of the section. The BostonWorks section will continue to feature localized job seeker content along with the area's most extensive array of job listings. The new tabloid format will replace the current BostonWorks broadsheet format. No other section of The Boston Globe will be affected by the format change. Along with the new layout, BostonWorks will extend its distribution by inserting the new format into Metro Boston and a daily edition of The Boston Globe. Each week, active and passive job seekers will find BostonWorks in the Sunday and Tuesday editions of The Boston Globe, in Metro Boston that same week and online at BostonWorks.com. This will increase its print distribution to more than 1.1 million.1 "We created the new format to meet the needs of both our advertisers and the local job seekers," said Jason Kissell, managing director of BostonWorks. "The new format will create a better job search experience for job seekers while enabling us to almost double the section's distribution through the Metro and Tuesday Boston Globe insertions." About BostonWorks: BostonWorks, a division of The Boston Globe, is the leading recruitment services provider in Greater Boston. In addition to the Sunday Globe's BostonWorks section, the division offers BostonWorks.com with over 24,000 job listings and 600,000 resumes; industry-specific magazines such as On Call for nurses and allied health professionals; and 12 career fairs held in Greater Boston throughout the year. About The Boston Globe The Boston Globe is wholly owned by The New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Times Company (NYSE NYSE See: New York Stock Exchange : NYT NYT New York Times NYT National Youth Theatre (UK) NYT New York Transit (New York, USA) NYT New York Tribune ), a leading media company with 2005 revenues of $3.4 billion. The New York Times Company includes The New York Times, the New York Times, The Morning daily newspaper, long the U.S. newspaper of record. From its establishment in 1851 it has aimed to avoid sensationalism and to appeal to cultured, intellectual readers. International Herald Tribune International Herald Tribune Daily newspaper published in Paris. It has long been the staple source of English-language news for American expatriates, tourists, and businesspeople in Europe. , The Boston Globe, 15 other daily newspapers, nine network-affiliated television stations, two New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. radio stations and 35 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment. 1 Source: Audit Bureau of Circulations The Audit Bureau of Circulations is one of the several organizations of the same name operating in different parts of the world. It audits circulation, readership, and audience information for the magazines, newspapers, and other publications produced by Fas-Fax report for six months ended September 30, 2006, for The Boston Globe; Certified Audit of Circulations, Q1 2006, for Metro Boston |
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