BostonWorks Premieres New Look for 'On Call' Magazine; Colorful, Topical Monthly Publication Now Reaches 71,500 Healthcare Professionals.

Business Editors & Health/Medical Writers

BOSTON--(BUSINESS WIRE)--Sept. 24, 2002

BostonWorks, the recruitment services division of The Boston Globe, today announced the relaunch Relaunch can refer to several things:

, a series of novels set in the Star Trek universe
Relaunch (process), is a marketing process in which a brand or product (such as a magazine or a car) is relaunched

of On Call -- a popular monthly magazine for healthcare professionals in eastern Massachusetts and southern New Hampshire New Hampshire, one of the New England states of the NE United States. It is bordered by Massachusetts (S), Vermont, with the Connecticut R. forming the boundary (W), the Canadian province of Quebec (NW), and Maine and a short strip of the Atlantic Ocean (E). . In addition to the new look premiering with the October, 2002 issue, On Call will increase its circulation base by more than 10,000 additional readers from Worcester to Provincetown, and from southern New Hampshire to the Rhode Island Rhode Island, island, United States
Rhode Island, island, 15 mi (24 km) long and 5 mi (8 km) wide, S R.I., at the entrance to Narragansett Bay. It is the largest island in the state, with steep cliffs and excellent beaches. border.

On Call is published 10 times a year (with combo issues in July/August and November/December) and is the only local magazine that extends its reach to include specialists in radiology and pharmacies, and physical, occupational, respiratory, and speech therapists speech therapist Speech pathologist, speech/language therapist A health professional trained to evaluate and treat voice, speech, language, or swallowing disorders–eg, hearing impairment, that affect communication. See Speech pathology. . Additionally, On Call has been a longtime professional companion to nurses, nurse practitioners, midwives and psychiatric clinicians.

Each issue of On Call will continue to feature timely, relevant local news stories, calendar listings, updates of interest, along with valuable recruitment advertising This page has few or no links to other articles.
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For more information, see the . from leading hospitals and medical centers. Some 71,500 healthcare professionals receive On Call at their homes each month.

About BostonWorks

BostonWorks is the leading recruitment services provider in Greater Boston Greater Boston is the area of the Commonwealth of Massachusetts surrounding the city of Boston, Massachusetts. While Metro Boston tends to be the "Inner Core" surrounding the City of Boston, Greater Boston overlaps the North and South Shores, as well as the MetroWest region. , combining the power of The Boston Globe and Boston.com to reach more than 2 million adults. In addition to the Sunday Globe's BostonWorks section and Job Source, the company offers BostonWorks.com with over 14,000 job listings and 300,000 resumes; zoned-advertising in the daily and Sunday Globes; industry-specific magazines like "On Call" for nurses and allied health professionals; a weekly career TV show on WB56; and 17 Career Fairs held in Greater Boston throughout the year.

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Publication:	Business Wire
Date:	Sep 24, 2002
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