BostonWorks Launches Initiative Designed to Deliver Boston's Most Desired Employees; MaximumWorks Offers Hiring Managers Unprecedented Value and Unparalleled Reach.Business Editors BOSTON--(BUSINESS WIRE)--July 8, 2003 BostonWorks, Boston's most comprehensive recruitment services provider, today announced a program intended to deliver the most coveted cov·et v. cov·et·ed, cov·et·ing, cov·ets v.tr. 1. To feel blameworthy desire for (that which is another's). See Synonyms at envy. 2. To wish for longingly. See Synonyms at desire. employees to companies looking to hire local candidates. While BostonWorks continues to deliver the active job seeker job seeker also job·seek·er n. One who seeks employment. , today's announcement leverages BostonWorks strength and key differentiator -- the ability to reach candidates who are not actively looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. a new career opportunity -- through the reach of The Boston Globe and Boston.com. Today's initiative is designed to reach the currently employed candidate, often called the passive job seeker. This candidate is not currently looking for an opportunity but would change jobs if the right one came along. Passive job seekers make up 80 percent of the workforce, are often a company's top performer and are considered the most coveted candidates. "When you are looking for new hires, you want to reach the best qualified candidates who can contribute to the success of your organization. However, the best employee for your company may already be employed and not actively looking for a new opportunity," said Peter Newton, president of BostonWorks. The passive job seeker is difficult for hiring managers to reach because these candidates are not actively visiting online employment sites or searching recruitment ads. By leveraging the success of the Globe and Boston.com, the region's number one portal, BostonWorks reaches 64 percent of employed adults in this market, more than any other recruitment service provider.(1) "Similar to professional sports The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. teams that look to top players on competing teams to fill a hole in their roster, today's employer needs to be competitive in attracting the top talent and currently employed candidates to their organization," continued Newton. "BostonWorks has the ability to reach these potential employees that our competitors cannot deliver." MAXIMUMWORKS As part of today's announcement, BostonWorks is launching MaximumWorks, an innovative recruitment advertising You can improve this article by adding links to related material, within the existing text. After links have been created, remove this message. For more information, see the . Every customer running a one-eighth page or larger black-and-white recruitment ad in the BostonWorks section of The Sunday Boston Globe automatically receives free color, branding the organization as an employer of choice for job seekers. As part of MaximumWorks, the client will be placed in the BostonWorks Employers Index Ad. Featured in the editorial pages of the Globe outside the BostonWorks section, this Index includes the company logo, web address and three position titles. The Index is published three times per week, providing greater exposure to the passive job seeker. Additional exposure to the passive job seeker will be garnered through a branded skyscraper skyscraper, modern building of great height, constructed on a steel skeleton. The form originated in the United States. Development of the Form Many mechanical and structural developments in the last quarter of the 19th cent. on Boston.com, the most visited regional portal in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Finally, the program includes a free employer profile on BostonWorks.com. By increasing size, adding color and an online presence, BostonWorks delivers a greater return on investment to its clients. Research from the Newspaper Association of America The Newspaper Association of America is a United States trade association that represents the country's largest daily newspapers and provides services including market research, technology education and support, minority hiring and representing publishers in Washington, D.C. shows the increase of color not of the white race; - commonly meaning, esp. in the United States, of negro blood, pure or mixed. See also: Color improves awareness among readers by 20 percent over a black-and-white placement. Color also increases in-depth reading by more than 60 percent. When an online component is added, hiring managers see the reach of their job posting increase by up to 28 percent.(2) "Once again, BostonWorks is the best solution for hiring managers trying to reach both the active job seeker and the currently employed individual who is not looking for a job," said Newton. "No other recruitment services provider, online or print, delivers the total reach and value offered by BostonWorks." The MaximumWorks Program is a limited time offer. To be eligible for the program, recruitment ads must be purchased by July 26, 2003. The MaximumWorks program will not apply to recruitment ads purchased for The Big Help on Sunday, September 7, 2003. About BostonWorks BostonWorks, a division of The Boston Globe, is the leading recruitment services provider in Greater Boston Greater Boston is the area of the Commonwealth of Massachusetts surrounding the city of Boston, Massachusetts. While Metro Boston tends to be the "Inner Core" surrounding the City of Boston, Greater Boston overlaps the North and South Shores, as well as the MetroWest region. . Combining the power of The Boston Globe and Boston.com, BostonWorks reaches an audience of more than 2.3 million each week. In addition to the Sunday Globe's BostonWorks section, the division offers BostonWorks.com with over 500,000 unique users, 15,000 job listings and 420,000 resumes; industry-specific magazines such as "On Call" for nurses and allied health professionals; JobSource, a weekly career publication with distribution of over 100,000; and 12 career fairs held in Greater Boston throughout the year. (1) Source: 2002/2003 Gallup Poll Gallup Poll Noun a sampling of the views of a representative cross section of the population, usually used to forecast voting [after G H Gallup, statistician] Gallup poll n → of Media Usage & Consumer Behavior, Boston 5PMSA PMSA abbr. Primary Metropolitan Statistical Area (2) Source: 2002/2003 Gallup Poll of Media Usage & Consumer Behavior, Boston 5PMSA |
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