Boston.com to Add Google Local Search Results and Mapping to Its Local Search Product.Additional Information and Features Make Searches on one of Boston's most popular Web sites More Comprehensive and Useful BOSTON Boston, town, England Boston, town (1991 pop. 26,495), E central England, on the Witham River. Boston's fame as a port dates from the 13th cent., when it was a Hanseatic port trading wool and wine. Having recovered from a decline in the 18th and 19th cent. -- Boston.com today announced the addition of Google's local search results and mapping technology to its popular local search application, which currently provides comprehensive access to local news and information. The business listings from Google (Google, Mountain View, CA, www.google.com) The largest search engine on the Web, founded by Larry Page and Sergey Brin, two Stanford University students. In 1996, they developed their "BackRub" search engine, named after its unique page ranking method (explained below). are easily accessible within Boston.com's new search product which offers users comprehensive, highly relevant local search results that feature: * all content from The Boston Globe * Google's local business listing search with mapping * news and information from over 4,000 local Web sites * over 5,000 local event listings * multimedia content from local TV, radio, the Globe, and users To view the new Local Search page, go to http://www.boston.com/search Boston.com's search results, with additional information from Google, better anticipates the searcher's intent. For example, a query for a business listing will return business listing results first; a query for a news story will return news results first. "Providing quick access to the broadest possible range of indispensable local information is an important driver in Boston.com's strategy," said Bob Kempf, vice president, product at Boston.com. "The use of Google technology and data adds a critical component to our highly tuned local search application. Google has an unmatched ability to deliver relevant content and, in this case, relevant local content." The business listings content provides a foundation and framework to offer an effective and diversified diversified (di·verˑ·s range of marketing opportunities for advertisers in the form of Google AdWords A targeted advertising program in which business ads appear as "sponsored links" on the Google results pages as well as the results pages of Google's partners, such as AOL and Ask.com. [TM] text ads, targeted display ads, enhanced events content and web pages optimized for search results and lead generation. "With local search, Boston.com is able to provide our audience with accurate, relevant, comprehensive results that combine the power of our knowledge of the market with the search capabilities of Google," said Michael Zimbalist, vice president, research and development operations, The New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Times Company. "The addition of business listings also provides new, highly targeted touch-points for our local advertisers to reach their customers." The introduction of Google's local search and mapping service is an important step forward in the development of Boston.com's local search product. About Boston.com Boston.com is the Web site of The Boston Globe and is wholly owned by The New York Times Company (NYSE NYSE See: New York Stock Exchange : NYT NYT New York Times NYT National Youth Theatre (UK) NYT New York Transit (New York, USA) NYT New York Tribune ), a leading media company with 2007 revenues of $3.2 billion. The Company includes The New York Times, the New York Times, The Morning daily newspaper, long the U.S. newspaper of record. From its establishment in 1851 it has aimed to avoid sensationalism and to appeal to cultured, intellectual readers. International Herald Tribune International Herald Tribune Daily newspaper published in Paris. It has long been the staple source of English-language news for American expatriates, tourists, and businesspeople in Europe. , The Boston Globe, 15 other daily newspapers, WQXR-FM and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment. For more information, visit http://www.boston.com Google and AdWords are trademarks of Google Inc. |
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