Boston.com Teams up with Brigham's Ice Cream to Give Bostonians ''The Scoop''.Business Editors BOSTON--(BUSINESS WIRE)--Sept. 15, 2003 Boston.com, one of the most visited portals in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and the homepage of thousands of ice cream lovers, today announced that it has partnered with Brigham's to offer free ice cream to greater Boston Greater Boston is the area of the Commonwealth of Massachusetts surrounding the city of Boston, Massachusetts. While Metro Boston tends to be the "Inner Core" surrounding the City of Boston, Greater Boston overlaps the North and South Shores, as well as the MetroWest region. residents to celebrate the relaunch of its Web site. A free small cone or cup will be awarded to anyone that presents a coupon printed from the Boston.com Web site. "The Scoop" offer runs from Monday, September 15 through Sunday, September 21 and is valid for the exclusive "Boston.com" flavor. The limited-run surprise flavor will be revealed to Bostonians who stop by one of twenty-one participating Brigham's shops during the week. "We'd like to thank our audience for making us the number one regional Web site in New England New England, name applied to the region comprising six states of the NE United States—Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut. The region is thought to have been so named by Capt. for eight years running," said Stephanie Shore, director of marketing for Boston.com. "New England is known for its high ice cream consumption, no matter what the season, and it's never too late for a little summer fun at Boston.com." "The Scoop" is being promoted in The Boston Globe and across Boston.com and NYTimes.com with the tagline "Get the scoop from two local favorites." On Friday September 19th, Boston.com will also debut an animated homepage header; a sneak preview sneak preview n. A single public showing of a movie before its general release. Noun 1. sneak preview - a preview to test audience reactions is posted at http://www.boston.com/brighams_header. Readers can share the good news with friends and colleagues via an email-to-a-friend tool on the coupon promotion page. Brigham's will promote the partnership in-store with large hanging posters announcing the exclusive Boston.com flavor and napkins imprinted with "Get your daily scoop at Boston.com." "We are pleased to work with Boston.com on this fun promotion," said Darryln Leikauskas, director of marketing for Brigham's. "We have been New England's favorite ice cream since 1914, so it only made sense for us to partner with New England's favorite Web site." Full details of the promotion can be found online at www.boston.com/thescoop. The offer has a limit of one per customer per day and ends on Sunday, September 21. About Boston.com Boston.com is one of the most visited regional portals in the United States and is part of New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Times Digital, the digital business unit of The New York Times Company (NYSE NYSE See: New York Stock Exchange : NYT NYT New York Times NYT National Youth Theatre (UK) NYT New York Transit (New York, USA) NYT New York Tribune ). The mission of NYTD NYTD New York Times Digital , which also comprises market leader NYTimes.com and an archive distribution business, is to provide a high-quality, worldwide online audience with trusted editorial content from The New York Times and The Boston Globe. About Brigham's Inc. Brigham's, which was founded in 1914, offers a premium line of ice cream. For the past several years, Brigham's vanilla ice cream has ranked the number one selling ice cream in New England and its frozen yogurt brand, Elan, has gained a huge following in the region as well. Both Brigham's Ice Cream Brigham's Ice Cream is an ice cream manufacturer and restaurant chain that operates throughout New England. It is based in Arlington, Massachusetts. [1] The company maintains a strong regional identity going out of its way to use regional terms such as "wicked" and Elan Frozen Yogurt are sold in supermarkets and Brigham's restaurants throughout New England. This press release may be found at www.nytdigital.com |
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