Boston.com Teams up with Brigham's Ice Cream to Give Bostonians ``The Scoop''.BOSTON -- Boston.com and Brigham's Ice Cream Brigham's Ice Cream is an ice cream manufacturer and restaurant chain that operates throughout New England. It is based in Arlington, Massachusetts. [1] The company maintains a strong regional identity going out of its way to use regional terms such as "wicked" are giving Bostonians their last licks of summer by offering a free cup or cone of ice cream via an online coupon. "The Scoop" promotion begins today and runs through Sunday, September 17, at more than 20 participating Brigham's locations. The coupon can be printed at www.boston.com/thescoop. Boston.com and Brigham's teamed up for a similar promotion in 2003, but this year's edition promises many new features and lots more fun, including: --A new flavor each day, including customer favorites like Just Jimmies, Chocolate Chip, Vanilla, and Curse Reversed. --User interaction: A "Wild Card" feature gave Boston.com readers the opportunity to vote for the final flavor of the promotion. More than 3,300 votes were cast, and Fluffernutter emerged as the winner. --An ice cream trivia quiz: One lucky entrant will be selected to win a Brigham's ice cream party. --The cherry on top: A "Get The Scoop" game that was created exclusively for Boston.com by FUSEideas. The game stars "Coney," a loveable love·a·ble adj. Variant of lovable. Adj. 1. loveable - having characteristics that attract love or affection; "a mischievous but lovable child" lovable cartoon cone that moves around popular scenic spots in the city trying to catch ice cream scoops. Marketing plans for "The Scoop" include print ads in the Boston Globe and Boston Metro, spots on NESN NESN New England Sports Network and New England Cable News New England Cable News, known on-air as "NECN", is a regional cable television network serving the New England region of the United States. It is very similar to CNN in structure and style, but focuses more on regional news items and events. , and an online campaign. Brigham's will promote the relationship in-store with signage and magnet giveaways. "The original Scoop promotion, back in 2003, generated more than eight thousand coupons for a free scoop of Brigham's ice cream," said Darryln Leikauskas, vice president of marketing for Brigham's. "We're looking forward to even greater results this time around." "We're thrilled to be partnering with Brigham's once again to reward our loyal users with a complimentary, end of summer treat," said Stephanie Shore, director of marketing, Boston.com. To print your coupon for a free scoop of ice cream and get all the yummy details, visit: boston.com/thescoop About Boston.com: Boston.com is one of the most visited regional portals in the U.S. and is part of The New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Times Company (NYSE NYSE See: New York Stock Exchange : NYT NYT New York Times NYT National Youth Theatre (UK) NYT New York Transit (New York, USA) NYT New York Tribune ), a leading media company with 2005 revenues of $3.4 billion. The New York Times Company includes the International Herald Tribune International Herald Tribune Daily newspaper published in Paris. It has long been the staple source of English-language news for American expatriates, tourists, and businesspeople in Europe. , The Boston Globe, 15 other daily newspapers, nine network-affiliated television stations, two New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. radio stations and 35 Web sites, including NYTimes.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment. About Brigham's Inc.: Brigham's Ice Cream, which was founded in 1914, offers a superior line of premium ice cream and elan Frozen Yogurt in New England. Since its inception, Brigham's has scooped over 2 billion dishes of ice cream, including 500 million scoops of its most popular flavor, Vanilla. For several consecutive years, Brigham's Ice Cream has ranked the top selling brand over both regional and national competitors in New England, with its Vanilla ice cream #1 over all others. Brigham's is headquartered in Arlington, Massachusetts. This press release can be downloaded from www.nytco.com |
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